Sue Bird shines throughout the night celebrating her legacy in partnership with Crown Royal Regal Apple.

Crown Royal Regal Apple Collabs with the legendary Baller Sue Bird to celebrate her farewell season and inspire a new generation of heroes

Crown Royal Regal Apple Flavored Whiskey honors the bird’s profession, culture and impact on society through a limited edition Merch Drop in partnership with franchisees to support and raise the bar for black Washington residents

ChicagoAnd the 11 July 2022 /PRNewswire/ – In basketball, the game always recognizes the game. Before playing paused last weekend, Crown Royal Regal Apple applauded GOAT, So BirdHer self-expressive and pioneering achievements have inspired millions on and off the field. The award-winning whiskey brand has partnered with Franchise To celebrate Bird, her connection to the city she adopted Seattlethe underrepresented communities they have championed on and off the field and their indelible mark in sport simply by being themselves and inspiring a new generation of leaders to do the same.

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In conjunction with the long-awaited Franchise Launching version 07, Crown Royal Regal Apple Bird gave its flower last Friday with a star-studded affair at Chicago. The event took a break from all the action in the stadium and unveiled the latest edition of the mag, highlighting Bird with a cover designed by an artist. Chris Lloyd. Event attendees got a sneak peek at the behind-the-scenes content in the magazine highlighting Bird’s game-changing career and the limited edition Crown Royal Regal Apple x Franchise Goods that will be available in

“This game has given me more than I could ever have imagined,” Bird said. “I have worked so hard to get to this level and I really want to give back and support the communities that have supported me all this time.” “Our fans live and breathe basketball and inspire me every day to bring my own style to the court. That’s why this partnership means so much to me. We celebrate the freshness of the game and the people who make it special.”

Crown Royal Regal Apple It recently expanded its support for women’s basketball teams and players, with the Atlanta Dream and as the official spirit of the city’s team, Chicago Sky, champions of change makers proving it on and off the field. Exclusive content highlights Bird’s impact on basketball and its culture and empowering future leaders.

“The Crown Royal Regal Apple is all about self-expression, both on and off the court,” said Nicky Hickles, Vice President of Crown Royal. “Like Sue, we are proud to advocate and encourage pioneers everywhere to stay fresh and give back to the communities they impact and serve every day.”

The Franchise The collab features a green Crown Royal Regal Apple case dedicated to honoring the number 10 So Bird and its final season, including branded items from Crown and Franchise Issue 07 with Bird’s unmistakable signature. Fans of 21 years old can make this one-of-a-kind masterpiece as part of a limited edition of 200 custom pieces available at Which also includes the latest issue of the magazine, and components for the Royal Dime, sponsored by So Bird x Crown Royal Regal Apple Cocktail.

For every piece produced, Crown Royal $100 dollars To the Black Future Co-op Fund, in total $20,000. * Black Future Co-op Box is Washington State The first black-led charitable organization, it is uniquely positioned to lead transformative change with blacks in Washington. This is done in part by awarding the group “We See You,” which recognizes the vital work that black leaders do every day on behalf of blacks in Washington.

“We’ve seen how influential player-activists really are Seattle “She was in the black community, where Sue and her colleagues — past and present — amplify the efforts of black women to be a force for change,” said Tuina Nobles, CEO of the Black Future Collaborative. Support very much So and Taj Royal Regal Apple To advance and invest in the Black Future Co-op Fund, helping us create a new model of philanthropy for ourselves that ignites the wealth, health, and well-being of black generations across the state.”

For the remainder of this farewell season, Crown Royal Regal Apple will continue to open Bird’s diary on social channels to share behind-the-scenes content and learn about the impact it has had and will continue to have on the game’s culture as its icing on the cake. of the legacy she left behind.

In honor of #10 So Bird And other inspiring game changers to follow, 21+ fans of Crown Royal Regal Apple must responsibly enjoy.

† Created by and for Blacks, the Black Future Co-op Fund is a new model of philanthropy to ignite black wealth, health and well-being across generations. Through intentional investing, the fund works to connect black communities for collective power, promote a true black narrative, and advance black-led solutions that advance the prosperity of black generations. For more information visit The Black Future Co-Op Fund is a component of the Seattle Foundation.

* For every piece of art produced, a Crown Royale donates $100 dollars To the Black Future Collaborative Fund, in total $20,000.

About Crown Royal

Crown Royal Canadian Whiskey is the world’s #1 selling Canadian whiskey brand and has a long and distinguished tradition as its taste. Specially blended to celebrate a grand tour of Canada Made by the king George VI And the Queen Elizabeth From Great Britain 1939 Crown Royal’s smooth, elegant flavor and gift-worthy presentation reflect its royal origins – it is considered the epitome of Canadian whiskey. For more information, visit Crown Royal encourages all consumers to be responsible.

About Diageo North America

Diageo is a global leader in alcoholic beverages with an outstanding portfolio of brands including Johnnie WalkerCrown Royal Whiskey, Bullitt and Buchanan, Smirnoff, Cockrock and Kettle One Vodkas, Casamigos, Dillion and Don Giulio Tequilas, Captain Morgan, Baileys, Tancray, Guinness.

Diageo is listed on both the New York Stock Exchange (NYSE: DEO) and the London Stock Exchange (LSE: DGE) and its products are sold in more than 180 countries around the world.

For more information about Diageo, its people, its brands, and its performance, visit Visit Diageo’s global responsible drinking resource,, for information, initiatives, and ways to share best practices. Follow us on Twitter and Instagram for news and information about Diageo North America: Diageo_NA.

Media contact:
Kira Zeller
[email protected]

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Source: Diageo North America

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