Visitors to the Royal Highland Show this week can get a glimpse into the highlands and islands that few get to enjoy.
Using immersive 360-degree movies within a specially created immersive portal, the experience is thanks to the Highlands and Islands Spirit Project.
Inside the gate – the only one of its kind in the highlands and islands – people will be taken on a journey across land, sea and air to places off the beaten path.
Project Director Fiona Hampton said: “Our award-winning team of experienced filmmakers at Airborne Lens have created two films that showcase the region’s natural and cultural heritage.
“The films are inspired by the stories submitted to the project by communities across the region and invite the viewer to reveal the spirit of the highlands and islands on an immersive journey told by the people who live, work and travel here.”
The gates are 5m x 5m and completely immerse people in 360 degree movies.
The Soul of the Highlands and Islands Project aims to encourage visitors to explore and experience the remote and rural parts of the Highlands and Islands, as well as inspire them to attend and support festivals, events, workshops, visitor landmarks and outdoor sites.
Through the use of 360-degree videos, the project aims to enhance the reputation of the Highlands and Islands as a place of outstanding natural and cultural beauty with natural landscapes and biodiversity to interact with and responsibly enjoy the local and international market.
Chris Taylor, Director of Regional Leadership at VisitScotland said: “Being able to immerse yourself in the natural and cultural heritage of the highlands and islands is what makes a visit here so captivating. Using this virtual and augmented reality is a great opportunity to help bring this experience to life for visitors and encourage them to visit the area for themselves.”
The Spirit of the Highlands and project aims to encourage visitors to stay longer, visit year-round, and explore more broadly. Tourism is a force for good. They create jobs, support communities, and contribute significantly to the economy.”
The Royal Highland Show is an annual event, showcasing the best in food, agriculture and rural life in Ingliston, Edinburgh.
Each year, more than 1,000 trade exhibitors, more than 2,000 livestock competitors participate in over 900 competitions, with more than 6,500 animals, and tens of thousands of visitors come to the Royal Highland Show to experience the best of agriculture, food, and rural life.
It takes place June 23-26.
The Highlands and Islands Spirit is supported by a grant from the Natural and Cultural Heritage Fund (NCHF) led by NatureScot and partly funded by the European Regional Development Fund (ERDF).
Reflecting the theme of the spirit of the Highlands and Islands, it will encourage people to visit all parts of the Highlands and Islands in a sustainable way.
The Spirit of the Highlands and Islands project is part of the Inverness Castle Project backed by the Inverness and Highland City Region Deal, a joint initiative backed by investments of up to £315 million from the Governments of the United Kingdom and Scotland, the Highlands Council, the Highlands Council, the Islands Project and the University of the Highlands and Islands, with the aim of stimulating sustainable regional economic growth.