Marion Cotillard behind new influencer film production company Newtopia | News

French actress Marion Cotillard collaborates with director and environmental activist Cyril Dion and producer Magali Payne in creating cNewtopia, Inc., inspired by Impact Film’s approach to Media engagement in the United States.

Its central goal will be to create content that presents new narratives on issues such as environment, science, society, health, geopolitics, feminism, and gender that imagine a better future for the world based on environmentally sustainable and socially just practices.

The trio launched the company at an event in Cannes on Friday (20 May) and unveiled a list of projects under development.

It includes geopolitical excitement Le Grand Vertigue Adapted from a novel by Pierre de Croisette. The film revolves around a prominent environmental activist who resorts to desperate measures to stop climate change. The high-stakes campaign gambles on everything, including his beloved daughter.

The company is also developing the original series in English Françoise, dramatization of the life of the French feminist and environmental activist Françoise Dupont, who coined the term environmental feminism. Two English-language writers are currently working on the script.

This follows her personal revolution when she turned 50 in the early 1970s, embraced the environmental movement and then embarked on a plan to bomb the Fesseheim nuclear power plant in northeastern France.

Newtopia is also working on a short film Lou Jian Baklet Written by deep-sea diver, dancer, and director, Julie Gaultier. Described as an underwater musician inspired by the fictional novel Beauty And The Beast, it will explore plastic pollution at sea.

Gautier’s previous films include underwater action As for This led to her work on British producer Naughty Boy’s “Runnin” (Lose It All) video featuring Beyoncé vocals.

In addition to these projects, the company also plans to hold workshops during the summer that connect writers and other creators with scientists, environmentalists, and activists to open their eyes to other types of stories that can be told.

origin

Newtopia is the brainchild of Dion, whose credits include the 2015 documentary tomorrow. In collaboration with actress and director Melanie Laurent, the conference explored different initiatives around the world that propose positive, sustainable solutions to environmental problems.

Dion’s last movie animal – where two young men travel the world searching for ways humans can live alongside other species without destroying them or their habitat – debuted in the one-off sidebar at Cannes Cinema for Climate in 2021.

“It’s been four or five years and I’ve been thinking about starting a company like this,” he explained.

“When I saw the effect tomorrowI’m starting to think that we need to double down on these kinds of films, films that propose a different vision of the future, that go against the dystopia. crazy max, Blade RunnerModeled visions, to free us and free our imaginations, allowing us to envision a different kind of future. “

Cotillard, a longtime friend of Dion, has also given her voice to campaigns calling for sustainable development and social justice in the past, and last year she received producer credit for Flore Vasseur bigger than usAbout young social and environmental activists around the world.

Producer Payne began her career in the cinema division of French pay-TV giant Canal+ before deciding to focus on promoting content creation to raise awareness of climate and environmental issues. In 2018, she created the On est prêt initiative, which creates content aimed at creating awareness about environmental issues and mobilizing youth.

She also supervised the production of a short work Legal case for legal affairswhich includes French stars such as Cotillard and Juliette Binoche voicing their support for the so-called Action of the Century, as four environmental organizations in France have taken the government to court for its inaction on climate change.

Payne will run the company in an executive role, on loan to producer Adrien Mazo, who previously worked for production company Nord-Ouest Films and Studiocanal.

At its instigation, the company was registered as “Société à Mission”, a special corporate status in France under which companies write their social and environmental goals into their bylaws and then appoint a committee to ensure those goals are achieved. The company is also aiming for B-Corp certification, which indicates that it meets high standards of social and environmental practices.

“We want to do things differently with a new global economy in mind,” Payne said. “Our approach will be about collaboration, not competition, so we can work with as many producers and creators as possible to develop impactful content.”

Cotillard is a board member along with Dion and Payne. Other board members include French film industry veteran Camille Tromer, Umblain Le Lassure and Vincent Ricordo, founders of French crowdfunding platform Case Case Bank as well as Thomas Bennett and Patrick Fournier, who are Deon partners at production company Bright Bright.

The first strategic partners consist of Kiss Kiss Bank Bank, Imagine 2050 and Parenthése Cinéma, an agency specializing in new ways of releasing films and series and engaging audiences.

Leave a Comment

Your email address will not be published.