On Wednesday, acid jazz and funk band Jamiroquai revealed that they have partnered with blockchain-based virtual world platform The Sandbox to “get something funky in the metaverse.” According to the announcement, Jamiroquai plans to bring virtual madness to the virtual land of the squad in The Sandbox metaverse.
Acid Jazz-Funk Jamiroquai joins Sandbox Virtual World
Another popular music business has joined the virtual world, The Sandbox, as a subsidiary of Animoca Brands announced Wednesday that Jamiroquai is now a partner in the project. Jamiroquai is an award-winning band that plays funk, acid jazz, soul, disco, and R&B and is led by band leader Jay Kay.
Jamiroquai is best known for his hit songs like “Virtual Insanity” and “Canned Heat”, and Virtual Insanity won MTV’s Video of the Year in 1997. The hit song Jamiroquai also won a Grammy the following year. Sandbox and Jamiroquai plan to celebrate the partnership on May 18, 2022, with Jamiroquai x Sandbox merchandise.
The merchandise will be a limited edition T-shirt and keyring, and the items will be available exclusively at store.jamiroquai.com. “The strategic collaboration was jointly developed with Bravado, Universal Music Group’s leading brand management division,” the blockchain-based metaverse said on Wednesday. The ad adds:
The legendary jazz-funk band will bring virtual madness to their virtual home grounds in The Sandbox.
Sandbox has partnered with a large number of well-known musicians, artists, celebrities and brands since the inception of the project. Currently, The Sandbox has over 200 partners including The Smurfs, Care Bears, Atari, Ubisoft, The Rabbids, BLOND: ISH, Deadmau5, Gucci Vault, The Walking Dead, Snoop Dogg and Adidas. In a statement sent to Bitcoin.com News, Jamiroquai said that the band has always been on futuristic concepts.
“Jamiroquai has always been forward-looking and very social – creating a land where everyone can come together in The Sandbox with a bit of funk, freedom and fashion will provide a shared place to connect digitally with our fans and fellow music lovers,” Jamiroquai said. “We look forward to telling you more soon, but for now we can say that the hats will definitely be involved.”
According to the announcement, “more details about the collaboration with Jamiroquai will be revealed in the coming months.” Sandbox, along with its rival Decentraland, was a very popular blockchain-based virtual world. However, the original cryptocurrencies of both projects have been hit hard in recent times.
The crypto asset Sandbox SAND is up 236% YTD, but SAND is currently down 53% in the last 30 days. NFT sales and virtual land sales have been down over the past two weeks as well, following the sale of Otherdeed at Bored Ape Yacht Club.
What do you think of The Sandbox’s collaboration with Jamiroquai? Tell us what you think about it in the comments section below.
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