7 ways to improve SEO for advertising your business

If you are currently hiring in the life sciences sector and are struggling to see your job ads, it might be time for a search engine optimization (SEO) review.

In the UK, the number of job vacancies has now exceeded the number of unemployed people for the first time, and similar trends are observed around the world. Making your job ads stand out against many others is more difficult than ever, however it is not an impossible challenge.

In this article, we look at 7 ways to improve SEO for your job ad, helping you continue to attract the best talent in the life sciences industry…

Define your keywords

In order for your job ads to be found online, you need to use keywords that job seekers will use to search for jobs. You can use tools like Google Keyword Planner to help you find the most relevant keywords for your ads and understand how job seekers are searching for jobs in your field.

Once you have identified the most important keywords, you can then implement them in your job advertisements and other recruitment marketing materials including copy on your website and job pages.

Make your job titles search friendly

Make your job titles searchable with common, straightforward keywords, and avoid technical or insider terms that job seekers aren’t searching for. If you are using abbreviated titles, you must also include the full title, for example, “Clinical Research Associate (CRA)”. Likewise, don’t shorten words like “manager” to “mgr” and instead be as clear as possible about the role you are declaring.

In terms of length, research has found that the ideal length for a job title is between 50-60 characters, so keep it short and make the most of your small space by choosing an informative and easily recognizable title.

Write clearly and concisely

Your job ad is not the place to write about every aspect of the role. Instead, use this space to clearly present the purpose of the job, the main responsibilities, and the main benefits of the job seeker. Use bullet points to break down your text and use clear subheadings to direct job seekers and search engines through your ad.

Similar to the job title, try to stay away from a lot of inside terms, acronyms, and jargon like “Sales Whiz” that job seekers won’t look for, and it doesn’t really tell you anything about the job.

Refine the opening paragraph

The first 150 characters or so is the first thing job seekers will see after your job title, so focus on selling the role as few words as possible, while still including your keywords. Think of this part as a “promotion” for your role, outlining how awesome the opportunity is. This section should be a complete and coherent sentence rather than a list of keywords, as search engines are highly discouraged from submitting spammy keywords.

Include a company description

Include a clear description of your company in your job posting that defines who you are, what you do, the work environment you offer, and the sectors you work in. Again, it is also important here to be clear and include your keywords.

For example, describing your organization as “changing lives around the world” is tempting, but that doesn’t tell job seekers or search engines that your organization is a pharmaceutical company. Even though you want to sell your company as a rewarding workplace, use specific terms that define who you are.

Optimize your landing pages

If your job posting is directing job seekers to one of your landing pages, those pages should be optimized for SEO as well. Pay close attention to things like:

  • Your URL – is it a random assortment of numbers and symbols, or does it accurately describe the page?
  • Metadata – Did you create a meta description specifically for this page, explaining its purpose?
  • Headings – Does the text on your page follow a reasonable structure, and do you use headings to guide job seekers and search engines through the page?
  • Alt tags and subtitles – If your page contains images or videos, have you included captions, alt tags, and translations to help search engines understand your content?
  • Links – Does your landing page link to other pages on your website to link to your content and give search engines an idea of ​​how your website is organized?

Review all of your home pages as well as your job pages and make sure they are all optimized for SEO. If search engines can recognize your website as a valuable and trustworthy source of information, it will have a positive impact on your job ad rankings.

Use the right job boards

Posting your jobs on job boards with a good domain authority can also help your ads get found by search engines, so it’s important to choose carefully when it comes to where and how to advertise your roles.

PharmiWeb.Jobs is powered by Madgex, one of the most established job board platforms on the market, helping search engines recognize us as a safe and trustworthy site. As a company, we also have more than 20 years of experience bringing the latest news and jobs in the life sciences industry to a global audience, and are recognized by search engines as a high-quality source of information. If you have a website with weak domain authority but need to fill your roles faster than you can improve, posting on a reputable job board can really help expand your reach.

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