SEMrush is one of the most popular suite of SEO software available today, and it’s easy to see why. This is a great set of SEO and content marketing tools, all at a very reasonable subscription price.
Who is SEMrush?
There is something for everyone here. Freelancers and small businesses can use SEMrush to cover all their SEO needs, from technical SEO to ranking tracking.
Large companies will welcome the wide range of sophisticated tools available as well. At the enterprise level, companies may want to partner SEMrush with other specialized technologies to ensure they have best-in-class coverage of all requirements.
This is always the challenge with an extensive list of features. It is impossible to be a market leader in many different areas of SEO. SEMrush is a competitor in most of them and a leader in a number of others, as we will discuss below.
SEMrush features on its website are categorized based on areas of interest for potential customers, as in the screenshot below.
Every aspect of search marketing is covered here, including local SEO and link building.
The skill of SEMrush users is to know which features to prioritize for their business, and to make sure that the data they see in the platform is used to make real changes to their online presence.
In our review below, we take a look at the salient features from this comprehensive selection.
As its name suggests, Keyword Magic aims to provide marketers with supernatural abilities. All you have to do is enter a target keyword or URL, and then the tool does all the work for finding new keyword opportunities.
It opens with a screen like this:
Once you select your target market and click the Search button, a huge table of metrics is instantly conjured up.
This is an essential feature of the platform, and all users will likely visit the SEMrush keyword tool on a regular basis.
One area of improvement is the traffic estimation that SEMrush provides. It takes the search volume of a query and then estimates the traffic the site receives, based on its position in the current ranking. From experience, no keyword tracking tool is completely accurate in this regard, but SEMrush is less reliable than Ahrefs.
Yes, links are still important for SEO. If relevant authoritative sites are associated with your domain, this is an indication that your site should offer value as well.
It sounds simple when phrased in this way, but link building is a very complex field.
SEMrush has over 1 billion reference domains in its index and over 31 trillion links overall. This is obviously a lot of data, but it doesn’t quite match the index of links that Google sees.
SEMrush data can be combined with links from other tools, including Google Search Console and Majestic, to create a more complete picture of your back cookie within the SEMrush dashboard. This is very useful when companies want to do a full backlink audit.
Of course, these links are only as useful as they affect SEMrush users. The link analysis dashboard generates charts to show the quantity and quality of links pointing to the selected domain, as in the screenshot below.
This will help you understand the strengths and weaknesses of your current strategy before deciding on your next actions. SEMrush has started building features that can set new link targets, but you can also do so by analyzing the links that drive competitor performance.
You can compare domain cookies side by side, and advanced filters are great for searching through data.
You can now export all of this data to Google Data Studio as well, albeit only with a business subscription. This is great for monitoring the impact of links on traffic and sales.
Overall, correlation analysis remains a prominent feature in the SEMrush toolkit.
SEO Writing Assistant
Content analysis is not subject to the same type of analysis as link building at first glance. Calculating the quality of a piece of content requires data, of course, but there’s more to this decision.
While the data is objective, people make individual personal choices. If 100 people searched for the exact same thing, they might have 100 different ideas of what a “good” search result would look like.
Google has struggled with this task, despite its enviable resources. To simplify the process, Google has usually relied on keywords to determine the relevance of an article to a search query. The quality of the content is then determined based on hundreds of factors, but incoming links have always been used as an indicator. This same approach opened up to spam, where companies stuff keywords into content and buy links to trick the system.
Through a combination of AI improvements and headline algorithms, Google has greatly improved its understanding of the language.
Companies realized that the keyword-led approach was a hoax, but it was at least somewhat predictable. SEMrush has built a writing assistant to bring some of that reliability back into the SEO content creation.
You can add your own content to the tool, or use plugins available for Google Docs and WordPress. As you type, SEMrush will provide pointers to help you optimize your content for the target search query.
To put it mildly, you are unlikely to win a Pulitzer Prize if you follow these recommendations to the letter. They are simplified and generic, so you should use them as general guidelines rather than strict rules.
SEOs are known to be volatile. As soon as you think you have important ranking positions, Google makes an update that shakes up your entire industry.
While it is certain that following best practices and serving users will pay off in the end, there are still unexpected changes along the way.
Companies have usually been slow to notice these updates, let alone respond to them. SEMrush monitors the SEO landscape for significant deviations and displays a daily report.
This feature also offers “SERP occurrence” analysis, which means that it tracks the different types of content that appear for each query. If you run a business insurance company, for example, it would be helpful to see if Google suddenly starts showing more images for targeted search queries.
You can then create new assets to match that user’s intent and drive more traffic. This is another area where SEMrush can create a competitive advantage for you.
Ease of use of SEMrush
SEMrush has always realized that its tools will be used by more than just SEO experts. The data it contains has value for social media, paid search, and market research.
Oftentimes, users just need a quick performance snapshot rather than an in-depth analysis. Most tools require the user to enter no more than a keyword or URL to open a set of understandable graphs.
However, there is still a learning curve for more committed users. SEMrush has a number of proprietary metrics, with their own naming conventions, that may take a while to get used to. It also requires some SEO knowledge to prioritize different features and understand the numbers. There are some tips on the platform, but this should be more focused because SEMrush adds more complexity.
SEMrush pricing for
SEMrush pricing offers three monthly subscription options on the site. The
- forefront: $99.95 per month for a single user, providing access to all essential features. This bundle will be enough for freelancers and small startups, as it contains three projects and 250 keyword scale updates per month. You can add one user to this package for an additional $70 per month.
- the teacher: $199.95 per month for a single user. This increases the number of keyword scale updates to 1,000 per month and adds historical data, going back to 2012. This addition alone would make the Guru subscription a worthy upgrade for slightly larger businesses. You can buy up to additional users for $140 per month per user.
- a job: $399.95 per month for a single user. At this level, SEMrush moves into the same pricing area as enterprise SEO groups such as BrightEdge or Conductor. SEMrush Business offers crawling of up to 100,000 pages per project, Google Data Studio integration, and a variety of advanced content marketing features. You can purchase up to nine additional users for $140 per month per user.
There are two additional options. The Enterprise package is available upon request, while the free SEMrush license offers up to 10 orders per day.
The latter is great for businesses that don’t need to track or monitor SEO performance with this tool. SEMrush’s free trial is also a great option for businesses that want to try it out before they buy.
These SEMrush pricing plans cater better to small teams and freelancers. There is exceptional value on offer for these types of clients, but larger companies will quickly incur additional costs and may want to compare SEMrush to other enterprise options available.
SEMrush support for
The SEMrush blog and supporting resources are among the best on the market today. There is a help center and podcast, and SEMrush Academy is great.
For technical support, SEMrush provides a phone number, as well as email and chat options. These are not as prominent as they could be inside the main interface, as most of the support details are in the footer. However, the choice of three options is welcome and compares favorably with many competitors.
SEMrush has a tool for every aspect of SEO. In fact, she has more than one. Everything you need to work on, from local SEO listings to creative content campaigns, SEMrush will help you get better results.
Comprehensive SEO software suite
SEMrush is a very impressive suite of SEO and digital marketing tools. The dashboard is intuitive, the data sets are extensive, and the reporting options are reliable.
As mentioned in the introduction, it would be impossible to excel in every area of search marketing technology. SEMrush is great for keyword research, competitor analysis, and link building, among other things. It is not the market leader when it comes to technical SEO or local SEO.
Overall, SEMrush has something to offer businesses of all sizes. At a reasonable price for so many features, it’s easy to see why this SEO tool has been so popular.