KWFinder 2022 review: Features, pricing, and more

You want to be easily found and even dominate when people search for your brand or product names in search engines. You want to appear when users search for keywords related to the benefits of your product.

And you may want to be visible when users enter keywords to learn about your broader industry or the needs your product or service can meet. Choosing the right keywords to rank for is like choosing your marketing position.

KWFinder is a keyword research tool for search marketing. Meets the need for keyword expansion: Generate more keywords to place a site on. It provides a proprietary index value of SEO difficulty and insight into the competitive landscape in PPC advertising.

Who is KWFinder?

KWFinder can be used to create paid search and SEO campaigns.

It allows you to manually create keyword lists based on search volume, current and historical, estimated cost per click in paid search, paid search difficulty as indicated by PPC index, and SEO difficulty as indicated by KD index.

The tool works well with high volume keywords and in high volume markets, but if you are looking for very specific niche keywords, or if you are in a small market, the data becomes unreliable – not because of KWFinder but simply because the data source itself becomes Unreliable due to size.

For paid search marketers, the tool will likely be of limited use, as it doesn’t go beyond the functionality of Google’s free keyword planner. It will be a favorite SEO tool with frequent need for keyword research.

KWFinder Features

KWFinder is a straightforward tool that aims to make keyword research and list creation easy.

Keyword search

When you submit one or more keywords to KWFinder, the tool immediately displays a number of indicators for the keyword:

  • direction: A visual illustration of the number of keyword searches over the past 12 months
  • research: Estimated number of keyword searches per month in the country you configured
  • CPC: The estimated cost you’ll pay per click to appear for that keyword using paid search
  • PPC: Paid Search Difficulty Index from 0 to 100 indicates the level of competition in Google Ads
  • Kuwaiti Dinar: The Keyword Difficulty A number from 0 to 100 indicating how difficult it is to rank a keyword

Keyword difficulty is calculated by KWFinder based on the sites backlink cookies on the first search results page for the keyword. Image source: the author

Download and review in bulk

You can upload a list of keywords to analyze in the tool. Instead of adding keyword suggestions, the tool will provide keyword analysis and its own KD index for each keyword in that list. Keywords can be sorted using one of five metrics, making it easy to select keywords to add to your keyword list.

Screenshot of KWFinder's bulk upload page.

You can easily upload keyword lists or entire text files with keywords you want to explore using KWFinder. Image source: the author

Domain search

With the domain search feature, you can explore the keyword sites of other sites. This approach works well with competitive research, and can help you build or complete your keyword lists quickly and efficiently.

Screenshot of the domain lookup for engell.com in KWFinder.

Domain search for Innovil.com shows the keywords your domain appears for, including all SEO and PPC keyword metrics, allowing you to estimate the importance and relevance of each keyword to your site. Image source: the author

The data is based on monitoring search results to determine which words in the domain you entered appear in the best results.

Create menu

The output of the KWFinder tool is a list of keywords. A good way to work with the tool is to create various lists and add keywords to each list as you encounter it while searching for keywords.

Screenshot of a keyword list created with KWFinder in a few minutes.

KWFinder simplifies creating keyword lists for a few clicks, as I’m used to copying and pasting from long keyword lists and constantly moving between files. Image source: the author

This is done by a simple selection in the keyword view. Lists can be extracted either by copying to the clipboard or by downloading as a CSV file.

Integration with other Mangools tools

When you have an account with KWFinder, other Mangools tools are included in the subscription. They allow you to check search results pages, monitor keyword rankings, review and search your backlink profile, and measure sites on a number of metrics.

  • KWFinder: The keyword research tool has been reviewed in this article
  • SERPChecker checker: Scrape and displays search results pages
  • Serboacher: Ranking tool that checks where a domain appears in search results for the keywords you’re monitoring
  • LinkMiner: Backlink analysis tool using data from Majestic SEO database
  • SiteProfiler: Website benchmarking tool to collect data from Alexa, Majestic, and Moz

Ease of use KWFinder

KWFinder is transparent and easy to use. You enter an initial or list keyword into the tool, and you instantly get a list of related or complementary keywords with an overview of the metrics for each.

The tool provides estimated search volume, click prices, estimated traffic levels, and both PPC and SEO difficulty to help you determine keyword relevance.

KWFinder integrates directly with SERPWatcher, a tool that allows you to view search results for a keyword and decide who appears in them. There is less integration with the other three Mangools tools but they all work in an easy and uncomplicated manner.

KWFinder pricing

For the basic functionality of keyword searches, which is mainly based on data from Google’s keyword planner, the added value of KWFinder is low.

The Keyword Tool extracts most of its data from the freely available keyword planner from Google. KWFinder makes it even easier to use, and adds its own keyword difficulty indicator for SEO.

Screenshot showing the three pricing levels for Mangools.

KWFinders pricing levels are based on daily use. Affordable entry level for a set of tools. The added value mainly lies in the design and user experience as the data is mainly collected from other sources. Image source: the author

For the value it provides, the price is high. However, given that the price includes access to the full Mangools collection, it will be a bargain for those who can use Mangools as a comprehensive search marketing tool. There is a 10-day free trial of KWFinder that is worth using, despite its low functionality.

KWFinder support

KWFinder provides a help section with many written resources. Pop-ups appear when you hover over a metric and describe its capabilities.

Screenshot of the help menu in KWFinder.

The Getting Started Guide is a great introduction to the tool, but KWFinder is also an intuitive tool that doesn’t require much explanation. Image source: the author

The KWFinder guide is a great introduction to the tool. For more advanced questions, you can contact KWFinder support via email. They responded within a day when we sent them an inquiry, and even faster on subsequent inquiries.

KWFinder Benefits

KWFinder provides quick access to essential information. It makes keyword research faster, easier and more informed, so you can make the right decisions for your positioning. It also allows you to conduct competitive research by revealing the keyword usage of your competitors.

With the other tools available in the Mangools suite, you can dig deeper and quickly access key metrics for your search marketing campaigns.

Quickly search for keywords

Researching keywords for search marketing makes a large number of small decisions in a short period of time. KWFinder improves the efficiency of this process in your organization.

It does this by compiling key keyword metrics from other data sources and presenting them in an efficient and engaging manner. KWFinder helps you make informed decisions and allows you to be more productive in the field.

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