Today’s data revolution is happening so fast that a fundamental change in technology is needed for marketers to understand and extract value from all the information available to them. Like McKinsey The research clearly acknowledges, that companies that use data effectively are 23 times more likely to outperform their competitors.
To help marketers stay ahead of their industries, BrightEdge is constantly innovating ahead of the market so they can evolve in line with major shifts. Since the creation of Data Cube in 2014 and the pioneering launch of real-time SEO with BrightEdge Instant in 2019, innovation and customer success has always been BrightEdge’s number one priority.
Fast forward to 2022, continue from Acquisition of OnCrawl Earlier this year, the creation of a new intelligent system unlocked a new level of insight never seen before in our industry. By bringing together the best of technologies – BrightEdge SearchIQ and OnCrawl Data Science – both companies reveal a new layer of insights that represent the future of SEO with new intelligent systems.
As a result, outcome types can be very insightful and help marketers make decisions and take action based on specific, challenging industry data points — rather than general one-size-fits-all best practices.
For example, New Insights shows how web experiences differ across industry.
- In the retail industry, manufacturer product descriptions create too many duplicate content experiences.
- Short and concise content wins in the banking industry.
- Creating unique experiences with fast page speed is critical in the insurance industry.
- Focusing on unique content that can be scanned (5-10 minutes of reading time) is most important in real estate.
“The most important challenge for marketers today and in the future is understanding all the data available to them,” he said. CEO of BrightEdge Jim Yu. “Data must be organized, and new patterns discovered to deliver meaningful value. There are clear differences between what matters in some markets compared to others. As a result, a new type of technology is needed that relies on connected data sets to deliver unique value and certain layers of intelligence help stakeholders Marketing increases value faster, and with fewer manual procedures.”
The new intelligent system combines data from BrightEdge Research in intelligence technology and data science modules for Oncrawl. The convergence of SEO and data science and the birth of new intelligent systems represent a new future for the SEO and digital marketing community.
About Bright Edge
BrightEdge, the global leader in organic enterprise search and content performance, empowers marketers to turn online content into business results, such as traffic, conversions, and revenue. It is powered by a cutting-edge deep learning engine, the BrightEdge platform. It is the only company that is able to scale web-wide and in real time to share content across all digital channels, including search, social, and mobile. BrightEdge’s thousands of enterprise customers include global brands, such as Microsoft and Adobe, 64 of the Fortune 100 and 9 of the 10 leading international digital agencies. The company has offices all over the world and is headquartered in Foster City, California.
Oncrawl is an SEO technology platform that pioneered the big data infrastructure in crawling technology and semantic analysis of organic search data. Their solutions help more than a thousand customers in 66 countries improve organic traffic, rankings, and revenue by opening the black box for Google. Clients include Vistaprint, Canon, Lastminute.com, Forbes, and other leading companies. In 2021, Oncrawl became the most awarded SEO platform with multiple awards in the US, UK, Canada, World, European, APAC and Mena Search Awards as Best SEO Software.
Contact: Kate JohnsonAnd [email protected]