8 Best CMS for SEO in 2022

Not all CMS platforms are created equal when it comes to search engine optimization. These 8 solutions will help you excel in SEO and get ranked in the search engines.

Other than your product catalog, perhaps the most important thing on your website is your content. It gets people who have no idea who you are to walk around your website, learn about your company, and potentially discover the products you have to offer that they might be interested in.

But the only way to read your content is if they can find it at first – and with billions of pages indexed, that’s a tough task. If you want to make money from your website, you must increase organic traffic through search engines, and the only way to do that is through good search engine optimization (SEO) practices.

A content management system (CMS) will help you do many things well to ensure a continuous flow of content on your site, but if you’re focused on SEO, eight platforms we reviewed are particularly useful for this task.

8 Best Content Management Systems for SEO:

  • WordPress CMS
  • HubSpot CMS
  • Drupal
  • Wix
  • Square Space
  • Kentico

What to look for in a great SEO content management system

Content management platforms offer a lot of great CMS features, but one thing that they are not universally good at is SEO. Some focus on the structure of your website and its ability to crawl and rank with search engines, while others are aimed at improving your ability to optimize content. If SEO is what matters most to your business website, look for these three elements in a CMS platform.

1. Page Optimization

At the heart of any good CMS—especially when it also helps you design the website itself and not just manage the content—is the ability to create SEO-friendly pages and layouts. If you are designing your site, look for a solution that can create HTML pages that search engines can crawl easily or that can generate SEO friendly permalinks.

This is especially important if you are not personally familiar with SEO. Little things like making sure your site structure is SEO friendly can make a big difference.

2. SEO Tools

It is also useful if the platform has a lot of additional tools and features that can help you strengthen the SEO of your website. Some platforms provide their own tools, while others include access to third-party features that you can take advantage of.

3. Support SEO

SEO customer support is especially important if you are completely new to the idea of ​​SEO, or if you don’t trust your own expertise. A platform that offers some personal training or other types of help is a huge plus and will allow you to focus on other things.

Top 8 CMS Picks for SEO

Ascent has reviewed a lot of great CMS platforms, but if you are specifically looking for one that excels in SEO jobs, here are the eight best platforms to choose from.

1. WordPress CMS

WordPress is one of the best dogs in the world of website hosting, and the SEO friendly CMS platform shines in this field. WordPress is uniquely designed for the task of SEO, creating HTML pages that are easily readable by search engines as well as permalinks. It handles a lot of backend stuff so you can focus on your content, and it offers free integrations with additional SEO tools.

Who is best for: WordPress SEO tools are extensive and powerful, and you have more than a few integrations to choose from. As a result, it is best for someone who has relative experience with SEO and wants to use more advanced tools to get to the next level.

Read our full WordPress CMS review of The Ascent

2. HubSpot CMS

HubSpot is an easy-to-use content management system that is perfect for beginners to SEO by taking care of page analysis and providing personalized coaching. With this software, you can take his advice and continually modify your website to improve your ranking in search engines while building your own content library.

A good arrangement takes a lot of work and experimentation, so it pays to have experienced professionals actually hold your hand through the process.

Who is best for: HubSpot is perfect for those who need a lot of hand-holding in making their websites optimized for SEO. Personal training and page analysis will help you fix any SEO issues with your website.

Screenshot of HubSpot CMS analytics tools.

HubSpot offers analytics tools so you can dig deeper into how you’re doing in terms of SEO. Image source: the author

Read the full HubSpot CMS review of The Ascent

3. GoDaddy Website Builder

GoDaddy offers SEO tools through Websites + Marketing Service. By clicking on the dropdown menu, you get access to a search engine optimization (SEO) wizard that suggests keywords and phrases and automatically populates your site with the appropriate titles and meta tags. You’ll still need a fair amount of SEO knowledge to get the most out of it, but that gives you a head start.

Who is best for: GoDaddy is also useful for beginners, although it goes the self-help route. Although it is not a personal training, the SEO wizard makes it easy to follow the process of optimizing your site for search engines.

Read the full GoDaddy Website Builder review of The Ascent

4. Drupal

Drupal offers SEO Tools module, which helps with reporting, analysis and optimization. The dashboard contains analytics tools to show you how you’re doing and give you ideas on how to tweak your SEO practices to get more relevant rankings. You will be able to manage auto linking, reports, tagging, keyword extraction and more through this module.

Who is best for: As an open source content management system, Drupal is a better suited platform for tech-savvy individuals, and this also applies to its search engine optimization (SEO) tools. If you have some experience and want to customize, Drupal is an ideal choice.

Read The Ascent’s full review of Drupal

5. Weebly

Weebly offers useful content to help beginners with SEO, including an SEO checklist that you can keep at the ready to make sure you’re doing everything right when building your website and populating it with content. The Ultimate SEO Guide is divided into four sections: Getting Started, Keyword Research, Growth, and Tracking. With this guide, you can come up with your own comprehensive SEO plan.

Who is best for: With a comprehensive SEO guide that starts with the basics and progresses towards more advanced concepts, Weebly is great for those who are completely new to SEO but eager to learn.

Screenshot of Weebly's Ultimate SEO guide.

Weebly’s Ultimate SEO Guide will help you go from SEO novice to expert. Image source: the author

Read the full Weebly review of The Ascent

6. Wix

Wix is ​​known for its simple platform that helps anyone build a website from scratch that’s clean and professional-looking, but it also has SEO tools. Wix helps rank in search engines by making sites load quickly, helping you optimize them for mobile, and get your site listed in Google within a minute. Some of the advanced SEO features include robots.txt editor, SEO patterns, and structured data.

Who is best for: Wix is ​​for people who don’t have a lot of coding experience, so its SEO tool is geared more towards those who want the platform to do a lot of their SEO work. The site does a lot of things on its end that will improve your ranking so you don’t have to do much at all except focus on the keywords.

Read Wix’s full review of The Ascent

7. Squarespace

Like Wix, Squarespace is known for helping companies build their websites from scratch. It also includes some SEO friendly features to help your site rank, such as an automatically generated sitemap, SSL certificates, automatic tagging, and clean URLs.

These are the basics that will ensure that search engines will not penalize you for missing a meta tag or anything else. However, you can also use the keyword research panel to search for keywords that increase traffic.

Who is best for: Squarespace automatically handles a lot of SEO tasks behind the scenes so you can focus on the content, but it also lets you research keywords, so it’s good for those who want basic SEO jobs but don’t need anything too cumbersome .

Screenshot of Squarespace's SEO checklist.

Squarespace has an SEO checklist to make sure you care about everything. Image source: the author

Read Squarespace’s full review of The Ascent

8. Kentico

Kentico’s Xperience platform focuses on driving traffic through SEO tactics. This includes automatic generation of URLs that are appropriate for web crawlers, optimized HTML code, and compliance with important web standards. The SEO tools can be accessed through the Settings tab of the Kentico dashboard.

Who is best for: Kentico is for those who really want to take advantage of advanced SEO functions. It has powerful features that might be a bit complicated for some, but it will get the job done.

Read Kentico’s full review of The Ascent

You need an SEO plan

Good SEO is an essential part of effective website management. Small Business CMS provides tools to help you out, but you can’t completely rely on them – you have to educate yourself about SEO.

Software tools cannot create an SEO strategy for you, let alone one that fits your business plan. Start rolling the ball to craft your own plan based on what you know about your business needs.

First, ask yourself a few questions about the type of search traffic you want. Should it appeal to a widely dispersed audience or focus on local SEO? How much time should you spend per week searching for keywords? How much additional traffic do you need on your website to achieve your goals?

Next, read about the best SEO practices. Take a look at your website and see if your content and website structure reflect these best practices. Then make a plan for how to improve in the future.

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