Top 7 Reasons Why Digital Marketers Are Stressed

Working in digital marketing, stress is inevitable. It is part of the job description.

You cannot be effective without pushing your personal boundaries from time to time.

But, if you’ve always been stressed, maybe it’s time to re-evaluate the causes and tackle your biggest stressors head on.

Below you’ll find seven of the biggest causes of stress for digital marketers and some tips on how to deal with them.

1. Measuring Scales

the pressure

Measuring metrics in and of itself isn’t exactly stressful. The stressful part of the scales comes in two forms.

First, you have the result of the scales.

Let’s say you’ve been working on a campaign for the past six months and you put all your marketing heart and soul into it.

You devoted more than full hours to the campaign and did everything you were supposed to do, and then some.

Then the campaign ends and the results are calculated. The metrics come back to inform you that unfortunately, despite your efforts and doing everything the professionals suggest, the goals were not achieved.

You used your last budget and spent the last six months on a campaign that has not yielded results. Insert a sad sigh.

So you take the data you have from the campaign, and you say it wasn’t a complete loss because at least you learned more about user behavior or targeting, ad copy, or keywords.

Now, it’s time to claim a bigger budget and try again. Enter pressure.

The second part of the metric pressure is the part that I see digital marketers struggle with the most. That’s part of having no metrics at all! Yes, it happens. I like a lot.

Take content metrics, for example. 81% of marketers integrate content into their marketing strategies, but 65% of marketers struggle to measure the impact of their content marketing strategies.

That’s more than half of those who don’t understand (or at least have a hard time trying to figure out) the metrics they’re supposed to measure.

how do I deal with

Prepare yourself for success Not the tensionImmediately.

In the early stages of developing your strategy, you need to identify the most important part of this campaign.

Is it direct sales? Increase video views? Maybe it’s as simple as doubling your share and isn’t directly related to a dollar amount.

Either way, you need to select the primary goal, then the secondary, undergraduate, etc.

It is important to go beyond simply identifying the main objective of the campaign because the primary objective is not always achieved, especially in the first round.

Additionally, you want to have some other metric to measure in order to determine some complete success or failure, and not just focus on primary or secondary.

2. Low to no budgets

the pressure

Oh boy. Not having a budget or a very low budget to work with makes the task of a digital marketer very stressful.

Very often low to no budgets are paired with very high expectations.

These expectations could be something like generating 10,000 new leads by making a homemade YouTube video and not having an advertising budget to promote the video. Talk about a stressful situation!

how do I deal with

Not everyone is gifted with big or “experimental” budgets.

But as digital marketers, we need to be ready to work with both players, big and small.

By clarifying realistic expectations from the start, you will be able to tell your boss or client what they can expect to receive by spending X amount.

No, we cannot predict the future.

Yes, we certainly hope and work hard for the best, but by introducing what can really happen with a given budget range, you avoid a huge amount of disappointment and stress.

After the budget meeting, go back to your desk and run your own numbers on what you’ve seen as a result in the past.

Get an idea of ​​how much time it took to achieve similar goals and how long it took.

Next, prepare a report showing what worked, under what conditions, and forecast what your boss or client should expect based on your X budget.

3. Google Updates

the pressure

Oh, Google. We are constantly trying to stay updated with every update you make.

We even try to prepare before updates and algorithm changes happen. However, it continues to cause us, digital marketers, an insane amount of nervousness with each new update, Google.

In the blink of an eye, a major change could have occurred and our websites or our clients’ websites could be affected by it. Most of the time they also affect negatively.

So, yes Google, you sometimes bring stress.

how do I deal with

One of the best ways to deal with Google’s stress is to stay updated on anything and everything that happens in the industry, just as Google does.

Google notices things like user behavior, email errors, spam, and a few other web issues.

You must too. Doing so will help you better predict when changes will occur and what kind of changes are likely to occur next.

Subscribe to the best SEO blogs. These blog posts are written by experts, and some of them have good links with Google and a long history that gives them better opportunities to predict, adapt and share strategies with other marketers.

Take it a step further and follow the SEO experts who not only know their stuff but are great sources for SEO predictions.

4. Too many hats are worn

the pressure

Whether you work at home, an agency, or own your own business, I can bet all the money in my wallet ($4 and change) on the fact that you wear more than one hat.

Internal marketers generally try to do it all, working as SEO, UX Designer, Social Media Specialist, PPC Expert, and Content Marketer.

In an agency, employees have their own unique specialty to focus on but often find themselves helping other departments.

Business owner, they know what it’s like to balance 50 different types of hats on their heads at once better than anyone else.

how do I deal with

area and really focus on your area of ​​expertise.

Yes, stay updated with the millions of updates happening in all areas of the digital marketing world, but put your primary focus and research towards mastering the craft of your specialty.

Prioritize the main goals of your specific niche, and then, if time permits, see how you can help in other sections.

A good example of this is if you are a social media marketer to subscribe to both comprehensive digital marketing podcasts like Edge of the Web and more focused podcasts like Perpetual Traffic Podcast that focus only on Facebook.

This will keep you up to date with both industry, trends, updates, and strategies for your specific field of specialization.

5. Lack of development strategy

the pressure

The pressure is always on to speed up and get results.

Although it is now known that digital marketing takes a long time, we all still wanted results yesterday.

This is why so many budgets are wasted because we start trying to get results and first forget to develop a strategy that will get us there.

how do I deal with

Define your goals, what your needs are, and then define the strategy that should be able to get you there. Don’t run backwards.

The new project or campaign flow should look like this:

  • Select the audience: Who will this campaign be for? Who do you want to reach?
  • Define the goal: What do you want to accomplish with this campaign? What are the primary and secondary objectives?
  • Determine the budget: How much can you spend on this campaign? How long do you think it will take to achieve the goal?
  • Define the strategy: What is the best way to get there? What type of marketing will help you achieve the goal? Do you need ads? What type of content do you need?
  • Implementation of the strategy: Put one to four together and give the chosen method a shot.
  • Select results: Were any results produced? Did you collect any data? How close or compatible are you with the goal?
  • Do it again.

6. Not generating conversions

the pressure

You finally found the right niche with your PPC campaign and managed to cut your CPC by 40%. The clicks are flying in and coming from exactly where you want them to come from.

However, no one buys. Traffic is at an all-time high and still, no one is converting on the website. Why?!

how do I deal with

Usually, when it comes to earning clicks and not having conversions, something is wrong with the actual landing page or website.

Check the following to see if you can diagnose why people leave without transferring:

  • page speed: What is the page load speed? If it takes too long to load, people won’t wait and you’ll gain a click without the conversion. Mile Oye, a former Google employee says, two seconds It is the minimum to accept an e-commerce site. At Google, we aim for less than half a second.”
  • Design: Is it confusing to come to your website? Whenever I visit a website, I will leave it without even absorbing the content if it is too overwhelming. What I mean by extreme fatigue is a popup box that takes 3/4 of the page and it’s not clear how I can close it, a site with 90% of the text and no clear path on which text box to read first, and videos that autoplay only to freeze within the first 2 seconds to Three seconds. If you think your design is great and you’re still not receiving conversions, send the site to 10 different people (a variety of people) and collect feedback.
  • Content: Is what they click on what they will actually get from the landing page/website? If you promise a 50% discount coupon and send users to the “New Shoes” category page, you will not be too shocked when you receive a large number of clicks and no conversions. Make your message actually match the page’s content.

7. Grammar errors

the pressure

The to-do list is piling up and we need to publish this piece of content, like yesterday. So, we scramble together and add the final pieces, give it a little bit of a branding feel and then send it out.

Within about 24.5 seconds, your phone goes off with a Twitter notification mentioning the brand and a screenshot of the subject line written, “How to tackle technical SEO on a low budget.” Your heart is sinking, but you are not the only one.

“Oopsie” subject lines, social media post corrections, and ad headline errors happen all the time.

how do I deal with

Slower!

I promise you it takes a lot less time just to re-read your copy before posting or ask a colleague to check it out than it does to send an apology on social media, an email newsletter, and restart a campaign.

Don’t be proud of being perfect. We are all human and mistakes happen, but fewer mistakes will happen if you take an extra minute and double-check your work before posting.

Conclusion

Have you noticed that most of the “how-to” tips in this article are ways to improve the organization or set clearer expectations?

Working in digital marketing can be incredibly stressful, so you need to think about how to remove or reduce the parts that don’t excite you.

Whether it’s about meticulous design processes or learning to let go and delegate, whatever works for you, just make sure you stick with it.

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Featured Image: fizkes / Shutterstock

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