5 Times You Should Definitely Hire an SEO Professional

There are plenty of business owners and digital marketing professionals who can handle the day-to-day management of their SEO.

Even at the enterprise level, you may have web developers, content creators, and others taking care of the tasks that support your SEO program.

However, there are some situations that absolutely require them to be resolved by an SEO professional.

Trying to tackle major issues on your own can result in a huge amount of frustration and lost revenue.

So how do you know when a situation calls for the intervention of an experienced professional?

Here are five times you should hire an SEO.

1. Google Search does not index your website or pages

Troubleshooting your website missing from Google search results is best handled by a professional.

An experienced SEO will not waste any time and will know what you are looking for.

This could be a simple censorship that doesn’t allow Google to crawl your website, or a more complex issue with your website’s structure or URL parameters.

It is possible that your content has been stolen or that Google thinks it is too similar to another page on your site.

There are many different causes, and an SEO professional can help solve the problem and get your website indexed and visible on Google.

2. During site migration or redesign

Anytime there are major changes to a website’s domain, CMS system, layout layout, navigation, URL structure, etc., there are risks involved.

Blindly putting your website in the hands of a great web designer is not a good idea.

As a business owner, you must understand how changes made to your website can affect your organic search traffic.

You’ll want to consult with an SEO expert who handles site migrations for a complete analysis of the various technical needs and requests.

Your SEO can help you create a plan to reduce risk, assist with migration management, and monitor post-migration traffic distractions.

3. When organic traffic drops

If you notice that your Google search traffic is declining, do you know what to do?

A drop in website traffic can happen for many reasons and most of them can be reversed.

How to fix it is not always straightforward, which is why hiring an SEO consultant is a good idea.

It could be a reporting error or seasonal trends, an algorithm change affecting the site at the page level, or a technical issue such as a manual action affecting the site.

A professional SEO will be able to review your search traffic trends, discover the most likely cause of your traffic loss and provide a clear path to correct the decline.

4. To reverse the manual procedure

If you suspect that drops in organic traffic are caused by a manual action, the first step would be to find out what type of manual action occurred and which pages were affected.

You need to fix all issues on all affected pages before submitting for a review review.

A review review will outline the exact quality issues on your site, the efforts and steps you took to fix them, and document the results of your efforts.

Needs to provide Google with a good faith assurance that it won’t happen again, you’ve crossed the corner and won’t continue to spam the Internet.

It all needs to be handled carefully and by someone who has experience navigating manual procedures.

5. Not getting results from SEO strategy

Perhaps you’re working with a beginner SEO or a well-known SEO agency and aren’t seeing the results you expected or needed from your organic channel marketing efforts.

Your SEO strategy may have worked well and you’re too busy to take the time to keep your main machine running smoothly.

Maybe you’ve been doing DIY SEO and no longer enjoying it.

Whatever the reason, if you are not satisfied with your current organic strategy, it is time to hire SEO.

Listen to your intuition, free up mental space, and continue to tackle other aspects of your work that excite joy.

SEO Choice

I’ve been in search marketing for over a decade, and during this time, I’ve seen long-term marketers share bad tips and newcomers exchange really good tips.

I’ve seen people quickly gain in popularity and know a few who prefer flying under the radar.

Therefore, this list will not include years of practice or contain any reference to popularity metrics.

However, these six tips will help you choose the SEO that best matches your business goals.

1. Clear communication

Communication is number one. You need to understand what SEO is recommending, how it will be implemented, and how the results will be tracked.

Ask for explanations if something is not clear.

Ultimately, your business is on the line, so it is in your best interest to know exactly how the marketer plans to help you.

Google warns that deceptive or misleading methods, such as portal pages or “junk” domains, may result in your website being removed from the Google index.

There is a level of comfort and ease that you feel when you know someone has an interest on your mind.

Red flags will appear when you feel like “just a number” and move quickly without any explanation.

2. The strategy aligns with your business objectives

Be prepared to pay up front for an SEO audit so that the strategy can be tailored to fit your business goals.

Before signing a contract or agreeing to work with someone, you need to make sure that their idea aligns with your own idea for your business.

While it is true that marketers cannot promise or otherwise guarantee results, they can align their strategy and goals with what they identify as a win.

For example, let’s say you’re hiring an SEO because the leads your website currently generates aren’t good.

If the SEO you’re chatting with is reviewing Google Search Console clicks and saying, “Hey, you can increase traffic 300% by moving this keyword from the seventh position to the third position!” – This is not a good match.

You don’t want to drive more traffic to pages that produce poor quality leads.

If the SEO you’re chatting with is planning to start talking to your sales team to determine a good keyword strategy, you now have someone who will listen to your business needs and work to help you achieve goals.

3. Knowledge of SEO

There are many different disciplines within the umbrella term of search engine optimization.

For example, if you’re doing a site migration, you’ll be looking for an SEO with a technical skill set.

Whereas, if you rank well and have losing traffic, you will need someone with a good understanding of organic content strategy to get your keyword rankings back.

Maybe your website is technically sound and you have content that converts well, now you are looking for someone with PR clips to earn more backlinks.

Just like when creating an app, the developer needs to be able to program in this language. The SEO you hire needs to know what type of SEO your website needs.

4. Service cost

Before you begin your search, it is important to set a marketing budget as you cannot expect results for the next six to twelve months.

The cost of SEO services varies a lot depending on the type of service, provider, and plan.

In 2022, SEO packages are no longer as popular as the monthly portfolio.

For local SEO, the price range is between $300 and $1,500 per month, while the price for national or international service is between $5,000 and $10,000 per month.

Hourly rates for SEO consultants range from $75 to $1,500 per hour.

5. Expectations

When hiring an SEO, be sure to check your expectations.

A study from 2017 tracked keyword placement on 2 million pages over the course of one year.

After one year, only 5.7% of all pages studied were ranked in the top 10 search results for at least one keyword.

Proving that SEO is a long-term game.

It took between two and six months for the “lucky pages” to hit the first page.

In fact, I shouldn’t call these pages “lucky” because there’s probably an SEO behind the scenes working.

6. Ask for references

Even if an SEO shares amazing results on social media, is referred by a friend, or has great case studies – ask for references.

Just as you would when hiring an employee.

When checking references, ask questions to see if the SEO guidelines are helpful and sustainable.

The sign of good SEO is its ability to integrate optimizations into general business processes.

You’ll want to make sure your SEO practitioner focuses on long-term gains and not just quick fixes.

Questions to Ask When Hiring an SEO

When asked with SEO questions like, “How will you improve my website?” Not useful because they have a different idea of ​​what “improving” means for you.

Try to frame your questions in a way that provides a better idea of ​​whether their processes align with your business goals.

Here are seven questions to ask when hiring an SEO:

  1. Can you share a success story where you solved a problem similar to mine?
  2. How do you measure the success of your SEO campaign?
  3. How often will I receive campaign updates and analytics?
  4. What are the most important SEO techniques?
  5. What areas (if any) do you outsource?
  6. What are your fees and payment terms?
  7. What happens when we part?

last thoughts

A lot of SEO best practices can be handled internally, once you have the basic SEO skills and processes in place.

However, there are situations where it would be better for you to hire a professional SEO – such as a site migration or reversing a drop in organic traffic.

During the hiring process, be sure to ask questions that will help you find the SEO that matches your marketing goals.

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