Could the Google Pixel ecosystem be the death of Android as we know it?

Google shocked everyone watching Keynote speech at I/O 2022 This week, a whole bunch of upcoming Pixel devices were revealed next year at the usually device-free developer event. While I’m excited to see what the fully realized Pixel ecosystem will look like, I can’t help but wonder what impact it could have on the broader Android market.

Google has been immersed in the hardware industry for quite some time now, over a decade if you count the Nexus line that debuted in January 2010. However, things escalated when it bought Motorola and Nest in 2011 and 2014, respectively. While the former didn’t work as well as many likely hoped, Google’s senior vice president of devices and services Rick Osterloh, former president and chief operating officer of Motorola, has been an integral part of the company’s hardware efforts.

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