Apple@Work: Apple is building a feature to install non-App Store apps on macOS; This is what it shows about Apple’s intentions with Apple’s Business Essentials

Apple @ Work brought to you by MosyleApple’s only unified platform. Mosyle is the only solution that fully integrates 5 different apps on just one Apple platform, allowing businesses and schools to easily and automatically deploy, manage, and protect all of their Apple devices. More than 32,000 organizations leverage Mosyle’s solutions to automate the deployment, management, and security of millions of Apple devices every day. Request a free account today and find out how you can put your Apple fleet on autopilot for a price that’s hard to believe.

When I learned about the public release of Apple Business Essentials, one of the questions I asked was if anything was new compared to the beta period. One of the main things Apple adds is the ability to install apps, not from the Mac App Store. Apple said this was one of the most requested features from the beta period, and it plans to introduce it later this summer.

About Apple @ Work: Bradley Chambers managed an enterprise IT network from 2009 to 2021. With his experience in deploying and managing firewalls, switches, mobile device management system, enterprise-grade Wi-Fi, 100 Macs, and 100 iPads, Bradley will shine Highlighting the ways Apple CIOs can deploy Apple devices, build networks to support them, train users, stories from IT management moats, and ways Apple can improve its products for IT departments.


When it comes to managing your iPad and iPhone, installing the app is tied to the App Store. Yes, you can install custom apps, but there is no concept of sideloading apps on iOS, so it never appears as a potential feature. As managing Macs becomes more and more popular, a frequent use case for Apple administrators is to install apps that aren’t available in the Mac App Store. Let’s be honest, most of your important apps on macOS are not In the Mac App Store. Even when there he is Version In the Mac App Store, many administrators prefer to use the direct version from the manufacturer for faster updates and more control. Applications such as Zoom, Microsoft Office, Slack, Adobe Creative Cloud and other popular applications that Apple users in the enterprise need and that the IT department needs to install, update and manage.

Many MDM vendors now offer non-App Store app management on macOS, but it was noticeably absent in MDM within Apple Business Essentials. Built on the FleetSmith platform, Apple Business Essentials can easily manage up to 500 devices. FleetSmith was known for this feature (although it was removed when Apple acquired it), so it was odd that it was missing from ABE in beta. Customers asked, and Apple agreed it was an important feature. It’s coming to Apple Business Essentials later this summer.

Why is it important for Apple to authenticate non-App Store apps?

Apple opposes sideloading on iOS and appears to be in ongoing court battles with various countries over this. On the Mac side, non-App Store apps have been the only way to install apps for decades. Client need to This feature, since many apps cannot work with App Store Sandbox rules.

Apple, which is building a first-party way for small businesses to install critical apps, is a staple of the main enemy: unmanaged Macs at work. This is the main takeaway I got from Apple for building first-party installation solutions outside the App Store — Apple is committed to giving more reasons to manage Macs at work. The more functionality is included in Apple Business Essentials, the more small businesses they can persuade to include their entire fleet (even if it’s just a few Macs). This intention is good for other MDM sellers like Mosyle, Kandji and Jamf. Like I said, Apple’s competitor is the unmanaged Mac in the workplace.

Apple @ Work brought to you by MosyleApple’s only unified platform. Mosyle is the only solution that fully integrates 5 different apps on just one Apple platform, allowing businesses and schools to easily and automatically deploy, manage, and protect all of their Apple devices. More than 32,000 organizations leverage Mosyle’s solutions to automate the deployment, management, and security of millions of Apple devices every day.

Request a free account today and find out how you can put your Apple fleet on autopilot for a price that’s hard to believe.

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