Apple fans can’t beat Jony Ive’s ridiculous “everyday” design tools

He is one of the most famous product designers – perhaps the most “Mimed”. Think of an Apple product video, and you might imagine Jony Ive, sitting on a white background, saying words like “innovation” and “aluminum.” I left Apple back in 2019, but I still managed to amaze me.

This week the designer revealed 12 tools from his trade for “making marking, measuring, and carrying with you every day,” and let’s just say these aren’t bargain bucket items. The list makes our best pencils report look criminally cheap.

(Image credit: Financial Times)

In a Financial Times special How to Spend It (maybe that was meant to be a clue to our presence on the luxury list), Eve explores his love for manufacturing, stating that “there is beauty and joy in machines and tools. They are no longer just a means to an end.” I believe there is elegance inherent in an effective tool that usually results in a curious beauty.”

But one thing fans can’t get over it is the price of some of these “everyday” items. There’s a $530 Hermès tape measure, a £264 protractor, a £100 eraser, an erm, and $5645 a ton – because who doesn’t keep their record player replacement part with them at all times? The full list of items is:

Torque and tone wrench

Never leave the house without your arm (Image credit: Financial Times)
  • Torque Wrench Adjustable Torque Wrench, £455
  • Tonearm Linn titanium Ekos SE Tonearm, $5645,
  • Hex Keys Wiha Color Coded L-Key Set, from $3.69
  • Paper folder – Paper folder,
  • Measuring Tape – Leather Hermes in Pocket Measuring Tape, $530
  • Magnifying Glass – Leitz Wetzlar Antique Brass Folding Magnifying Glass, From Ive Personal Collection
  • Fountain Pen – Vintage Montegrappa, Eve Personal Collection
  • Buy it: Eraser Graff Von Faber-Castell platinum-coated eraser, £100,
  • Pencil Case – Visvim Vintage Leather Bag, From Ive’s Personal Collection
  • Protractor – Mitutoyo 6in Universal Bevel Protractor, £264
  • Depth Gauge – Starrett 440Z-3RL Micrometer Depth, $355
    Weather Station Wempe Navigator II Ship’s Watch and Weather Station, $160

johnny ive

Joni Ive and Mark Newson at their workshop in the Cotswolds (Image credit: Financial Times)

Needless to say, Apple fans find the whole thing a bit baffling. One MacRumors user commented that “under the $500 mark, measuring tapes don’t take good measurements,” while another adds, “There’s not a single chance that people who actually buy a leather tape measure actually measure anything other than the depth of a pocketbook.”

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