Google is trying to do the impossible by yelling at Apple at I/O

During a Google I/O keynote on Wednesday, the company noted that the Rich Connectivity Service (RCS) has more than 500 million active users globally. For those unfamiliar with RCS, it is the platform Google uses for its Messages app and offers many of the same features that iOS users have with iMessages. This includes the ability to send much larger messages compared to the smaller messages allowed when using SMS via Android.

Google Rich Communication Services (RCS) has 500 million active users worldwide

Because RCS uses a data connection rather than a cellular connection, messages can be sent and received over Wi-Fi. High-quality videos (not to mention longer videos) can be sent using RCS along with read receipts, and RCS now provides users with end-to-end encryption. These things are available to iPhone users when messaging with other iOS users in a group chat.

But once an Android user becomes part of the iOS group chat, the iMessage becomes an SMS and the blue text bubbles turn green. This is a big problem for iOS users because it means that thanks to an Android user who dares to join the group chat, not all of iMessage’s cool features can be used. The images shared are not of high quality, there is no encryption or read receipts and it is all the fault of the bloody Android user.

This has become a serious issue as Android users get bullied for not having an iPhone and for turning text bubbles in group chat from blue to green. One thing Apple can do to solve this problem is to allow its Messages app to support RCS. even through This week Google I/O said, “We hope every mobile operating system will receive the message, and upgrade to RCS. So your messages will be private, no matter what device you’re using.”
Google directed its suspension directly to Apple, without naming the company.

Keeping its customers’ messages private isn’t the only reason Google wants to see Apple add RCS to the Messages app. This will make a big blue/green text bubble bullying effect which means teens can buy Android phones without worrying about being caught. But Apple is afraid of losing customers if it fails to keep iMessages looking special.

Google would like to see Apple support RCS through its Messages app

Interestingly, when RCS users get together for a group chat, they all see blue text bubbles and can take advantage of the special features available in RCS which include longer videos, read receipts, and the ability to share longer videos, photographs, and higher quality photos. But once an iOS user joins the group, guess what happens. The blue bubbles turn green and all the cool RCS features disappear, replaced by SMS capabilities.

In other words, destroying the group chat is not something that only Android users can do. It turns out that iOS users can influence Android users and do the same things in their group chats that iOS users accuse Android users of doing.

At this point, all Google can do is continue to act like the good twin, willing to take the necessary steps to maintain the peace while Apple acts like the spoiled child in the family who should always be his own way even if there is a way to do so. Defuse the current battle.

No matter what Google says or does, Apple won’t be spoken to to make any change that could do some damage to iPhone sales. As a result, Google can talk to Apple until this is done blue Green in the face and Apple will still refuse to give in and support RCS. Too bad because Apple might be seen in a much better light if it supported RCS.

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