Apple shows how working from home is here to stay

With salaries starting in the $300,000 range, life is good for some employees at FAANG (also known as Facebook (now Meta), Amazon, Apple, Netflix and Google (now Alphabet).

Of course, they all have problems.

Amazon is a workaholic’s heaven or hell. There is no work-life balance at Google; There is only google. Netflix stock options were “cool”; Facebook cult.

But at Apple, most people love where they work. or they did.

When Apple announced that all employees will be required to go to the office three days a week, starting on May 23, the bullshit hit the fan.

Some workers wrote a letter to Apple executives, saying the new Apple Hybrid Working Pilot program “does not recognize flexible work and is driven only by fear. Fear of the future of work, fear of worker independence, fear of losing control.”

For Apple employees, this is like storming the Bastille. Apple employees do not complain. And if they do, they certainly don’t do it in public.

So it’s clear that no one’s name was publicly attached to Apple’s letter of protest released earlier this month. Apple employees know very well the truth of the Japanese proverb, “A screw that goes out breaks.”

However, despite their impressive salaries and benefits, some of them had had enough.

As the letter complained, Apple’s management claims that “the serendipity that comes from colliding with colleagues” when everyone is in the same place “is nonsense. Not everyone works outside the Apple spaceship.” We don’t have just one office. We have a lot. … This secluded structure is part of our culture. You’ll have no luck getting around the connection silos and making the multifunctional connections essential to Apple’s business. It takes on purpose.”

And imagine what? Employees who seem more attuned to modern technology than the brass folks at Apple note that meeting by chance is being overtaken by Slack, which “has made this a lot easier over the past couple of years.”

And even there, Apple’s big brother management in 1984 (ironic!) still retained control. “However, you chose to keep us all in separate workspaces in Slack and try to stop us from talking to each other so that software engineers wouldn’t accidentally talk to AppleCare employees, and retail employees wouldn’t accidentally meet hardware engineers. General, you even made it impossible Creating shared community spaces where serendipity can happen, both online and remotely.”

Saturday, a A Verge reporter tweeted about Ian Goodfellow’s impending departure, director of Machine Learning at Apple (ML), who explained: “I strongly believe that more flexibility would have been the best policy for my team.” He was probably the company’s most cited ML expert.

Great job, Apple.

A technologist who doesn’t know Apple well asked when Apple moved from “thinking differently” to “zero autonomy”.

But Apple has never been about “thinking differently” except at the top.

Steve Jobs, Jony Ive, and Tim Cook could think differently. The rest of the ranks and file must follow the lead. That was true when I first met Jobs in the ’80s, and it’s true today under Cook in the ’20s.

Employees note the many advantages of working from home.

They concluded, “Desk-related work is a technology from the last century, pre-internet ubiquitous capable of video calling and everyone using the same in-house chat app. But the future is about communication when it makes sense, with people having relevant input, No matter where they are.”

They also noted that Cook said, “Apple has kept its promises to its customers [during the pandemic] Regardless of the circumstances. it’s the truth; We kept our promises and still do. We have been incredibly flexible and have found new ways to do our work, despite not being able to go to an office.”

Now, they want Apple executives “to show some flexibility as well and drop the strict Hybrid Working Pilot policies.”

“Please get out of our way; there is no one-size-fits-all solution. Let us decide how we do best, and let us do the best work of our lives.”

While Apple employees are not threatening to resign, they are challenging management. And if Apple does not cooperate? Well, a survey of 652 Apple employees from April 13 to April 19 via the anonymous social network Blind found that 56% of those surveyed said they would leave Apple due to the demands of its office.

It wasn’t just the engineering and product teams at Apple.

Apple Store employees, who must work on-site, join unions. Apple’s response? She hired the union-busting law firm Littler Mendelson.

Now, in this column, I’m generally focusing on SMEs, not FAANGs, so why am I talking about this?

Simple, if Apple employees, with their great benefits and high salaries, are so angry that many publicly denounce management and plan to leave, how loyal will your employees be if you ask them to return to an office. headquarters. center?

I think they will be out of history. This means that you will face the horrors of trying to hire new employees. It would be wise to embrace working from home for good. It will make your employees happier.

Copyright © 2022 IDG Communications, Inc.

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