What is seo? | ITProPortal . Portal

What is seo? This popular marketing term refers to the process of optimizing a web page – or an entire website – so that it ranks as highly as possible in search engine results for specific keywords or phrases – the words people type into a search engine. SEO simply means “search engine optimization”.

What does SEO do?

With a proper SEO strategy, you can make your website and pages appear higher in search engine rankings, which leads to more organic traffic. We’ve outlined some of the most important things SEO does here:

  • Keyword-focused SEO will help you rank higher on search engine results pages for specific search terms. Higher ratings generally mean more traffic.
  • A strong SEO strategy will help you drive more traffic to your website in the future. Once you have a decent search engine ranking, visitors will continue to come to your site with minimal ongoing costs.
  • Technical SEO aims to improve things like page speed (the time a page takes to load), metadata (data that search engines read), and your site code to boost your site on search engine results pages.
  • On-page SEO involves optimizing your content: including your target keywords (the terms you want to rank for) and making sure all parts are well-written and add value to the reader.
  • Off-page SEO is more complex, and involves building backlinks and guest posting, among other strategies.

How departments can use search engine optimization

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