Build a solid foundation for SEO with web access requirements

Search engine optimization (SEO) and user experience (UX) practices have helped build a solid website foundation for search engine marketing. By adding web accessibility standards to your requirements, a new layer of human experience design opens up creative marketing opportunities waiting to be discovered.

Agencies, design teams, and independent contractors tasked with creating a digital presence on the web are under pressure to keep pace with rapid changes in how websites are designed and researched.

It’s like being chased by an angry mob of imaginary rivals who somehow own an imaginary crystal ball. And unless you work all day and night, someone will outlast you and jump ahead in search results or social chats — or even become the next big brand.

Sometimes a requirement gathering process has a way of alleviating concerns. Nobody knows what you want to build and sell better than you.

But sometimes the process of building the foundation opens up Pandora’s box.

This article discusses what happens when you think your business gathering and planning requirements have been completed, or when you’re looking for new ideas.

Today’s web users want you to meet them on their own land.

I will visit you every month through search engine magazine This year instead of bi-monthly because accessing the web is a topic that readers really care about and need to master to succeed in modern digital marketing. We start this month with:

  1. Who needs an accessible network?
  2. Why should you add accessibility to your requirements?

Access Guidelines support your organization

Just yesterday, SEO was the king of the mountain. Historically, it had to be the golden egg because the web was around, we were here, and everything in between needed our attention.

Search engines and directories numbered in the untold thousands when they were free.

It was in our nature, as SEO professionals of those days, to cheat and outsmart each other by cleverly organizing data or building a technology that would do that for us.

The information architecture has kept SEO. Ease of use soon emerged in the same pools by reminding us that people were searching – and people wanted to be satisfied with where search engines left off.

This journey continued until more segments of the world’s population were able to access the Internet at home, work, and school.

The solid foundations for maintaining website information architectures, chatting politely with search engine bots, and entertaining website visitors, are suddenly missing a whole new, unexplored set of requirements called the “human experience.”

I think it’s this way.

You may have experienced what it’s like to take your attention off the road while driving your car for a brief moment, and suddenly find yourself skipping drawn lines or rocking away when someone honks at you.

The drawn lines are there to guide you as you travel along the way.

Every browser, programming language, and marketing strategy has set guidelines that help maintain some sort of organization and stability on the web. They are our drawn lines.

The World Wide Web Consortium (W3C) holds the keys to the world of the Web. For end-to-end design, accessibility, assistive technology, mobile network, and upcoming innovative technologies in artificial intelligence, we rely on the Web Content Accessibility Guidelines (WCAG).

In the world of creativity, guidelines are meant to be broken by those who want to design really cool things without holding back. The view, the animation, the flash, and the people talking sliding around on web pages are frustrating experiences.

But unless challenged, technology will never change. Nor will we delight in the next new search engine, the animated avatar, or the thoughtful assistance developed for us to use in our daily lives.

The best way to stay on track for any new website project is to gather requirements and monitor changes to guidelines and technology.

This means that there is no point in getting comfortable with your job as a SEO, web designer, digital marketer, agency owner, or UX designer.

High accessibility functions

Some of the recent research news in the accessibility industry focuses on the number of ADA lawsuits. While there is no doubt that this is concerning, that is not why web access business opportunities exist everywhere.

The need for accessibility improvements is important for people who need access to education, jobs, banking, shopping, healthcare appointments, and online travel activities.

When I run interview collection requirements, the first question is, “Who are you building for?”

Nobody ever said, “People with disabilities.”

Traditionally, people are not considered people they do not understand or have no experience with.

Curious companies ask questions and innovate solutions, which in turn has accelerated the labor market.

Amazon, Microsoft, IBM, USA Bank, Apple, Google, and Adobe are expanding their accessibility divisions.

Twitter, Medium, YouTube, Instagram, and Facebook encourage alt-text descriptions for images and captions, with podcasts, Zoom, WebEx and others in quest with text.

The beauty of meeting the needs of people who may not be able to see, hear, touch or remember content without help is that ease of use for them is ease of use for everyone.

Who is your target market?

This is a requirement that will confuse you because there is no single target human user to design for.

For accessibility, we don’t define target market or user experience by disability first and person second. Instead, we are aiming directly toward the human experience.

With human experience as a ‘whom’, the exercise of gathering your requirements can and should reach beyond limitations.

For research behavior and information engineering, the research data is amazing. The information science community releases an astonishing volume of research studies on the different ways to obtain information and determine if and when it is useful.

In one study, Define gender on Twitterone of the research questions is “Can we easily identify terms related to each gender?”

As much as you try to struggle to control keywords, search results, competitive knowledge, and social stardom, the absolute problem is that many discoveries on the web happen by chance or outside of purposeful inquiries.

You may not write “emotions” as research behaviour.

You may not write down feelings such as “stress” or “sadness” as a user requirement.

Emotions are universal human traits that likely won’t manifest as a requirement to work with the CEO or project leader.

In fact, when it comes to the inclusion of people with disabilities — or temporary injuries that cause a loss of ability, or something as common as poor eyesight or trying to work at home while taking drowsy painkillers — we know someone is going to tell us to use an overlay or plug-in to catch on. These use cases.

Overlays attract ADA lawsuits.

Why . requirements

In essence, accessibility is a civil right that reverts to the United States under the Americans with Disabilities Act (ADA).

The current administration has shifted the attention of the Department of Justice to supporting and enforcing the rights of persons with disabilities.

“In late 2021, the Department of Justice settled enforcement action with Rite Aid Corporation and Hy-Vee Supermarket Chain regarding access to the online COVID-19 vaccine registration portals and with the Champaign-Urbana Mass Transit District regarding access to the website. Its own public transport and mobile applications.

How ‘accessible’ is your website? We resolve to prioritize digital accessibility in the new year and avoid lawsuits

Why digital designers and marketers find joy in their work can be traced back to several outcomes other than their weekly salary.

It’s really important for the design to work well.

The only way to know without a doubt is to add a Quality Assurance (QA) test as a requirement. Accessibility testing can be added to rapid production courses and testing with people with different disabilities added for sprint testing.

It is difficult to assess human emotions and behavioral responses, but you can ask for such feedback.

Check what prompted customers to buy, for example. What triggers oral referrals? Was the production line funny? Deft?

Targeting this emotional need can be a ‘why’ requirement.

I know someone who did this in the fourth quarter of 2021 and sold products to her brand-new startup. Her products were based on funny storytelling; The kind that makes readers laugh out loud and fires PayPal.

Your organization is as strong as your imagination.

Today’s demands are layers of proven methodologies and brave experimentation by companies that aren’t afraid to know what will help people do more, work better, and do as everyone else does.

And of course, we find ourselves confused by silly things like icons that seem to be similar in purpose:

Or a completely meaningless rebranding:

Android device display of Google icons shown in two rows.

There is no perfect foundation.

It is a big planet. Someone is waiting for you to build something great for them.

More resources:

Image source: Shutterstock / MIND AND I

Leave a Comment

Your email address will not be published.