Apple today shared a new ad focused on the Apple Card, highlighting the convenience of having a cardless payment option and a simple registration process.

At once, a man in a store pops a chocolate bar in his mouth before realizing he doesn’t have his wallet to pay for it. He frantically checks all his pockets on the way out while people wait impatiently behind him.

Eventually, he took out his iPhone, opened the Wallet app, and applied for an “Apple Card” right there in the queue. It’s approved within minutes, and he can use ‌Apple Card‌ on his phone to purchase it. The slogan reads “Restart Your Credit Card”, with additional information available in the video description.

Get the simplicity of Apple in a credit card. Apply in minutes and use immediately. There are no fees, unlimited daily redemptions, and you can share with whomever you connect with family.

Available in the US only, the Apple Card is a convenient iPhone-based credit card issued by Apple in partnership with Goldman Sachs. It’s tied to Apple Pay and built into the Wallet app, but it also works like a traditional credit card.

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