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There are a lot of options available to businesses when it comes to marketing. Two of the most popular are SEO and Paid Social. So, what is the best option for your business?
Let’s discuss the pros and cons of each method and help you decide which option is best for you.
What is SEO and how does it work?
SEO, or Search Engine Optimization, is the process of improving a website’s ranking on search engines. The higher the ranking, the more likely people are to find the site.
There are a number of factors that go into SEO, including things like keywords, content, and backlinks. Companies can either do their own SEO or hire an agency like SEO Partners to do it for them.
SEO can be done on page and off page.
On Page SEO
On-page SEO refers to optimizing individual web pages in order to improve their ranking in SERPs.
There are a number of factors that can affect on-page SEO, including…
- Use keywords in title, meta and header tags
- Use keywords throughout your content
- The quality of your website content
- Site structure
By making sure your website is optimized for search engines, you can increase your chances of appearing higher in SERPs and increase traffic to your site.
Off-page SEO is the process of optimizing a website to gain higher search engine rankings by building links and improving site authority.
Unlike on-page SEO, which focuses on optimizing the website itself, off-page SEO looks at the external factors of the website.
These include things like…
- Contact via email
- Presence on social media
- guest posts
Off-page SEO is intertwined with other aspects of online marketing, such as social media promotion and personal branding, all of which contribute to the overall trust and authority your website receives from search engines.
SEO is a long-term strategy that can take months or even years to see results. However, it is one of the most effective ways to get organic or free traffic to your website.
What is social payment and how does it work?
On the other hand, paid social networking is a form of paid marketing strategy that uses social media platforms to reach and interact with potential customers. Paid social media can be done through a variety of means, such as advertising, influencer marketing or sponsored posts.
When creating paid social media marketing, you only need two things – your goal and your budget.
Your goal is what you want to achieve with your paid social media marketing campaign.
Some common corporate goals include…
Drive website traffic
Increase brand awareness or reach
Promote a product or service
Once you have your goal in place, you can create content and ads that align with that goal and target your audience accordingly.
Your budget will determine how much you are willing to spend on a paid social media marketing campaign.
When determining your budget, you have to consider a few things, like
The price of the ads itself
Any other related costs (such as hiring someone to run your campaign)
Paid social media marketing can be a great way to reach a large number of people in a short period of time. It is also more targeted than other forms of marketing, such as television or print advertising. However, it can be costly and requires constant effort to maintain results.
SEO vs Paid Social – What are the differences?
To visually illustrate the differences between paid SEO and social media, here’s a brief comparison between the two:
SEO and Paid Social Media both have the ability to direct customers towards your website. The main difference between them is that organic search engine optimization (SEO) can be done for free whereas paid social media may come at an expense over time but has more potential results in terms of converting visitors into buyers.
So, which one is better for your business? SEO or Paid Social Media?
The answer is, it depends.
Both strategies have their advantages and disadvantages, and the best way to determine which one is right for you is to consider your budget and goal.
If your budget is limited, SEO might be the best option, as it is more affordable than paid social media campaigns. However, if you want to see faster results or have more money to invest, paid social media might be the way to go.
Regardless of which path you choose, it is important to consult with an SEO specialist such as SEO Partners who can help you develop a strategy that works best for your business.