How to clean up your keywords and update your SEO strategy

Spring cleaning isn’t just about tidying up your living spaceā€”it’s also the perfect time of year to clean up your online business’s keywords and make sure your SEO strategy is up-to-date and ready to draw more attention as we head into the second half of the year. The best way to do this is to use Semrush. The online marketing platform brings together more than 50 tools to enable users to increase their online presence across major marketing channels. Tested by 7 million professionals in different fields, it’s the perfect way to ensure your online marketing is perfect. Whether you’re looking to grow your small business needs or you’re an independent marketer eager to increase your success rate, Semrush has it all, and easily beats a competition like Alexa Rank.

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The idea behind Semrush is that it’s your one-stop shop for marketing optimization with tools for every form of marketing. 30% of Fortune 500 companies consider a marketing tool to be the place to improve their online reach. The platform has the largest keyboard database in the market thanks to an impressive offer of 20 billion keywords. It’s not just about quantity, thanks to it being the most accurate position tracking tool on the market. Every Semrush user has access to daily situation tracking updates, regardless of which subscription plan they have subscribed to.

Additionally, Semrush users also get a built-in content marketing platform that covers every step of content creation. A comprehensive dashboard, it provides a quick site audit tool that suggests what you can do to improve performance, while detecting millions of relevant national and local keywords, as well as analyzing your domain’s backlink profile. When writing content, it also helps you find topics that appeal to your audience, before suggesting tips that can help you create SEO friendly content that still reads naturally.

For market research purposes, you can also use it to analyze the traffic of any website, including those of your competitors, so you can see what works for them and see how you can increase your market share in a similar way. By doing this, you can spot any gaps in keywords or backlinks that you may have missed.

Focus on advertising? Along the same lines, you can always keep an eye on your competitors’ ad copy and landing pages, before deducing the best keywords for each PPC campaign. By doing this, you can correctly identify where you need to optimize your advertising spend, ensuring that your business or client saves money where it matters. It even offers great tools for creating and tracking PPC campaigns as well as compiling white-labeled or branded reports as well.

Social media experts don’t miss the opportunity to use Semrush either, thanks to the ability to schedule content along with providing in-depth analysis of your posts. It’s a great way to see which posts get the most attention and how to improve engagement, along with whether certain times of the day are most popular for your readers.

Semrush has also added a keyword intent feature. The new tool helps brands understand what kind of content their customers are looking for. Via the tool, you can get perspective on why people are searching for specific keywords. For example, you can see if there is an informational intent such as searching for an answer to a question or if a customer is looking to find the best product to buy, implying a business intent or even a transactional intent because they know exactly what their plans are. It is much more useful than just understanding the basic keywords but not how they relate to the user.

With more data and insights than any of its competitors, Semrush is the SEO platform for businesses or individuals looking to develop their SEO strategy in the most effective way. Capable of performing in-depth website audits based on 130+ verifications while accessing its vast library of over 21 billion keywords, this is the marketing tool your business needs to really shine and get noticed around the world.

Get started with Semrush today and spend some time cleaning up your keywords and updating your strategy in time for a great second half of the year. You can enjoy seven days of full access to all toolkits completely free with the option to cancel at any time. From there, the Pro package best suited to marketing beginners and small in-house teams costs just $120 per month; The perfect mentor plan for growing agencies costs $230 per month; And the big agency option, Business, costs $450 per month after a two-week free trial.

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