10 ways to optimize your site for future SEO success

In addition, Google is upgrading its search capabilities with artificial intelligence technology like MUM, which promises to make search more flexible.

This valuable knowledge will lead you towards the best way to improve your site.

Let us make sure that your SEO strategy matches the resilience of your customers and Google’s ever-changing algorithm.

How to improve your site for voice search

Now that we know how people usually use voice search, let’s get down to business.

Making your site easy to voice search can help people find you — and most importantly, your choice.

How can your company benefit from audio technology?

1. Find and use conversation keywords

As you know, short and ambiguous keywords are the enemy of SEO.

In most cases, medium and long tail keywords are much better: the more specific they are, the more likely they are to bring you a customer.

Voice search takes it a step further: Even long keywords are not enough.

Instead, you have to do Use complete phrases and questions which are usually used in conversations between real humans.

Like, “What is the air velocity for an unfilled swallow?”

Fortunately, keyword research tools can capture these phrases and questions for you quite well.

Look no further than WebCEO’s keyword suggestions.

Screenshot from WebCEO, April 2022

Once in the question finder, select all of the conversation phrases.

Hint: they often start with the words who, what, why, where, when and how.

Good keyword research alternatives to voice search are Google’s autocomplete and “people ask too” features.

To take your research across the bottom line, be sure to also research the forums and websites that your target audience frequents.

A really good example is Reddit. Find a subreddit related to your niche and check out the thread titles – those are the questions your potential customers are asking.

All that remains is to use it on your site.

2. Create a FAQ section

You often hear that having a FAQ page on your site is great for your SEO, and it’s absolutely true.

Users come up with questions, and the answers should be ready.

SEO experts advise creating content that meets users’ needs, and it’s hard to think of a better example than the FAQ.

But the important words here are “questions” and “answers” – that’s the essence of voice search!

These questions and answers are the engines of the conversational language we just talked about.

Using your research from Step 1, list the questions on one of your site pages – then simply follow up with the answers.

Make it detailed, but not too long; Users prefer quick answers, and voice search answers tend to be on the shorter side as well.

Voice Search: 10 Ways to Optimize Your Site for SEO Success in the FutureScreenshot from Siri User Guide, April 2022

3. Go multi-language

Chances are, you have a diverse group of visitors who speak more than one language.

If so, you need to set up content they can find and use.

With voice search included, the quality of your content’s translation should be extremely accurate.

You want to make sure that when Siri reads your content, it appears that you are a trusted and reliable source.

We recommend getting a native speaker to translate and proofread your copy and content.

Also, be sure to refer to Google’s guidelines for managing multilingual websites.

4. Claim your Google My Business profile

Nearly half of voice search users search for local business information every day.

Since voice search is very local friendly, it is essential to ensure that your voice results are at the top.

What is the best way to increase your chances in this game?

This will be the best local SEO player: Google My Business.

Voice Search: 10 Ways to Optimize Your Site for SEO Success in the FutureScreenshot from Google My Business, April 2022

This step is an absolute necessity for all businesses, traditional voice search or not.

It’s easy and completely free.

Create your list, fill it with all the information you can provide, and wait for approval.

our end! You have built strong SEO assets.

And you can make it work even more difficult by tracking it in WebCEO.

Their Google Business Profile reports track customer activity and show you how visitors interact with your site, starting with the SERP.

Voice Search: 10 Ways to Optimize Your Site for SEO Success in the FutureScreenshot from WebCEO, April 2022

5. Go fast, use mobile devices

20% of all mobile queries are made using voice search.

If your site isn’t well optimized for mobile, your users’ journey will move away from your site and continue on to a different site. Don’t let that happen.

So, what are the basics of mobile SEO?

  • responsive design.
  • No intrusive interstitial ads.
  • Short loading time.
  • Readability.

Test your site’s mobile compatibility with the WebCEO Speed ​​Optimizer.

This tool will give you points and give tips to optimize your mobile site and speed up loading.

Voice Search: 10 Ways to Optimize Your Site for SEO Success in the FutureScreenshot from WebCEO, April 2022

6. Improve your domain authority

Now comes the part that you will probably enjoy the least.

As a general rule, Voice Search chooses the best search result for the spoken query.

Sometimes the assistant says, “Here are some options” and leaves you to explore the SERP.

In other words, if you want to be heard in voice search, you have to put your website on the first Google page. The closer we get to first place, the better.

Your best bet is to double your SEO efforts on all fronts, including backlinks, user experience, local search, technical issues – you name it.

Be sure to track your progress by watching your rankings grow in the WebCEO Rankings Report.

Voice Search: 10 Ways to Optimize Your Site for SEO Success in the FutureScreenshot from WebCEO, April 2022

With this tool, you can track how you rank for your voice search words.

Don’t miss the day the smart assistant picks up a page from your site – it’s definitely an occasion worth celebrating.

7. Get featured snippets for your website

When we said earlier that voice search picks the best search result, that includes position 0.

Being number one in organic research is no longer enough. You will need a higher goal.

40.7% of voice search results come from featured snippets.

If you have a FAQ page, you’ve already done most of the work. Featured snippets and Voice Search both prefer short but concise answers to users’ questions.

Simple language works best here: Backlinko finds that the average Google Voice Search result is written at the 9th grade level, so stay away from academic language.

8. Use schema characterization

According to the same study by Backlinko, the scheme doesn’t seem to affect the search engine voice much on search engines.

However, other sources recommend using the scheme anyway.

This is because structured data helps search engines understand the purpose of each element on the page – and decide what is appropriate for the user’s question.

In addition, Google is busy developing the “Speakable” scheme property. It is used to mark up the text on your site that you want the Smart Assistant to read.

We anticipate that Google wants the scheme to play a larger role in voice search.

The Speakable feature is still in beta, so be sure to stay tuned for updates and get ready for implementation.

9. Engage with users on social media

Oh yeah, social media is voice-search friendly too!

Voice search results often have a large number of likes and shares from Facebook, Twitter and other social networks.

Make sure you have active pages out there and give them lots of love and care.

The more you interact with users, the more you will find yourself with a virtual assistant later on.

10. Rank your videos in search results

An informative video can give a much better answer to a user’s query than plain text.

If you have any videos to help users, they are also applicable for voice search.

Google can indeed isolate parts of a video that are relevant to user requests, but first you’ll need to make sure that your video ranks highly.

To get your videos to rank highly in Google and appear in voice search, you need:

  • Long-tail phrases for conversation in headlines. It doesn’t need to be identical to actual user queries, so you can be flexible. Tutorials whose titles begin with “How To” are a great example.
  • Keywords in the video description and transcript.
  • Clickable thumbnail.

Track Google’s rankings for your videos with WebCEO tools and the My Rankings Report, which captures video search results as well.


Voice search is no longer a “near future” for SEO. It’s already here, and it’s a contest among marketers to see who can master it best.

As you can see, this boils down to three main principles:

  • Find your target audience.
  • Monitor the evolution of voice search.
  • Search engine optimization continues to work on your site.

Feel free to use everything at your disposal. Support your team, your intelligence, intuition, and tools to achieve your plans. Go get them!

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