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A good SEO strategy is essential to any business that strives to excel in search engines. But for an actual outlet that depends on local customers to survive, it’s the local SEO that makes the difference.
why? Because effective local SEO efforts are necessary to control local search rankings and outperform competitors in your area. It provides visibility elevating your small business needs to reach an enthusiastic local audience, eager potential buyers who are ready to spend their money now.
If you’ve been spending time and money optimizing local search but are still having trouble getting your brand above the fold, it might be time to make some changes. Here are some local SEO tips to ramp up your local business marketing strategy and put your small business on the map.
Claim and control your Google My Business data
Want to grab Google’s attention? If your goal is to gain momentum in Near Me and other local Google searches, claiming your listing in Google My Business is usually the best place to start.
As the search engine’s local business tool, Google My Business (or Google Business Profile, as it is now known) offers a distinct advantage over other local search assets: automatic credibility.
Once you verify your business and claim your Google My Business page, you have an online profile that Google instantly recognizes as authentic, providing a basis for credibility that potentially enhances the profile’s visibility across Google’s local search results.
Claiming Google My Business also gives you basic administrative control over your profile, allowing you to upload photos; Update your contact information, job description and opening hours; and manage online ratings and reviews across the platform.
Not only does this support your local SEO ranking efforts, but it also helps improve customer experience and drive more traffic to your website.
For a traditional business, managing GMB can also have a huge local SEO improvement when it comes to Google Maps. Google Maps, a property of Google and a popular local business search tool, provides potential customers with an attractive and detailed view of your business pulled directly from your GMB profile. At the very least, optimizing your GMB profile is sure to have a positive impact on the display of maps, making it easier for potential customers to locate and contact your business quickly.
Related Topics: How to Set Up Google My Business for Your Small Business
Update your business listings information
Inconsistent information via online business directories can be fatal to your local search presence. This is because incorrect and incomplete NAP details (name, address, phone number), profile misspellings, and even minor misspellings make it difficult for Google to know what information to trust. When Google can’t validate the information, it can potentially affect your local rankings, hurting online visibility of your valuable local keywords.
It can sometimes be a daunting process, but claiming and updating your business name, location, and contact details via online business directories and review sites is crucial to building the brand alignment your local Google algorithm is looking for. Ensuring accurate and consistent listings on online directories and major platforms such as Yelp, Facebook, TripAdvisor (if applicable), BBB, etc. is key to improving your standing in organic search results.
Updating your information on specialized review platforms and local directories can also help improve your local SEO, boosting your ranking and credibility on important local search pages. These local listings generally appear among the major platforms and just under three Google coveted packages, and provide a great opportunity to increase visibility across the local community. Optimizing your business listing on local sites helps strengthen your authority through search engines, and it certainly doesn’t hurt your positioning for locally relevant keywords.
Optimize your content for local search
Optimized content is the heart and soul of any SEO strategy. Quality blogs, articles, and landing pages drive engagement, drive traffic to your site, signal to search engines that your brand is relevant and provide information that people want to see.
But if you are a local business owner and are looking to reach customers in your area, building a local content strategy is essential. Local companies that create local content and create blogs and landing pages that target the interests and needs of local customers, not only improve their relevance to “near me” and local search queries, but also consolidate and strengthen their position among those competing for the local package and valuable local search space.
In other words, the more original and high-quality local SEO content your business is gearing towards local audiences, the more opportunities you create to connect users and direct them to your website. These higher rates of traffic generally translate to higher domain authority, better rankings, and a more dominant business presence in local intent searches.
Regardless of your business category, it’s imperative that you infuse your local SEO strategies with content that’s been created with site search in mind. Creating content based on local keyword research and centered around local news, events, and profiles provides an excellent opportunity to get in your footing and build a presence targeting more local searchers (and local potential customers) for keywords that matter in the industry.
Related Topics: 10 Essentials to Understand SEO
Create website pages on your website
For local businesses with multiple sites, creating unique site pages can be an effective way to improve local SEO. Original and detailed pages dedicated to multiple sites including accurate NAP and site information are powerful local SEO tools, helping you indicate which Google search engine you belong to in local results.
With each new site page, new assets come online to rank in the local pages and connect customers to your website. Combining these site-specific pages with a broader contact page – complete with a Google map for each store location – can improve local SEO that turns your site into a local search magnet.
If you choose to add unique site pages to your website, make sure that the contact and location details for each storefront are unique and aligned with other listings across the web. It also helps make each unique phone number clickable on mobile devices. This not only improves the customer experience, but also makes it easier to get your business at a critical point in the buyer’s journey.
Related Topics: How to Make Your Small Business Website Really Effective
Incorporating a few local SEO tips into your larger digital marketing strategy can sometimes make all the difference, putting your business within reach of a highly motivated local market. But as with anything SEO, it’s important to keep an eye on new developments and be prepared to adjust your strategy when the time comes.