How to Get Local SEO Reviews: To Do List

Online reviews are important. They improve trust signals with users, provide social proof that your brand is who you say it is, and they can also help with your SEO efforts.

While the focus on reviews in SEO tends to be on how reviews affect rankings, rankings are only a small part of why reviews are so important to local SEO.

The benefits of a healthy audit profile include increased lead generation, social proof, customer service opportunities, and increased customer loyalty and engagement, to name a few.

Why is this important?

A reputation both great and terrible spread quickly. While you don’t want to get a bad reputation, you also don’t want your brand to get lost in random change.

Reviews are a free way to create brand recognition, a reputation for responsiveness and great customer service, positive exposure, SEO benefits, and influence buying decisions with potential customers.

Even negative reviews present an opportunity – they show potential clients how you respond or deal with frustrations (all reasonable customers know things can go wrong sometimes), and they provide you with free feedback on aspects of your business that could be improved.

Use critical reviews to improve your offerings and customer experience. This will show up in your overall review profile over time, and in customer satisfaction right away. If all of your customers hate the coffee in your lobby, change it up.

Get opinions for local businesses

So how are you going to get the reviews going?

One of the most common questions we get from customers when it comes to reviews of their local business is how to encourage their customers to leave reviews without annoying them or risking negative public feedback.

Here are some top tips on how to secure reviews for local SEO.

question

Seems simple, right? Ask, get it. But

Ask “the person you already know”

Good sources of online reviews include:

  • clients.
  • Client.
  • colleagues.
  • business partners.
  • Personal Contacts (by platform).

This is a great way to get feedback because if you’re asking someone you know and feel comfortable with, you’ll likely have a well-established relationship with them and are more likely to leave a great review.

While Google does not allow reviews from non-customers, Facebook does not limit reviews to customers and paying customers. Industry partners, your neighbor and even your courier company are fully welcome to leave feedback.

However, don’t ask them to lie, because authenticity is key here. If it’s not a client or customer, ask the reference instead to speak to your integrity, professionalism, personality, or personality in exchange for a particular brand experience.

Ask “verbal”

Like someone you already know, a verbal question allows you to decide if someone would be a good candidate for a positive review.

You can ask the customer in passing, or even just pick up the phone and call them. If you are going to contact them, it is often best to start the conversation by thanking them for their business and asking for feedback letting them know you care about their experience with your brand before asking them to do you a favor.

ask “digital”

A digital question lets you choose who you’d like to receive the review from. The digital order can be delivered via email, text message or even directly on your social media channels.

Not everyone you ask will take the time to review their experience with you. However, this is a great way to get some positive fruit that can’t be resolved.

The “negative” question

The reception area, flyers, and other printed materials provide a great opportunity to provide a QR code that links directly to your reviews.

Add some social clues, like a photo of one of the top reviews, a star rating, or some elaboration on why you want to scan the code to encourage sharing.

Review ordering tips

  • Make sure to include a real human contact in messages – this provides an opportunity to talk to an unhappy customer and make things easier before They share a general review.
  • Keep it simple! People don’t have the time to read a five-paragraph essay on why you want them to review you. Respect their time and get to the point quickly.
  • It’s OK to follow up in a few weeks if they haven’t reviewed you, but be careful not to get inconvenienced. You don’t want someone to review your work when they are angry with you.
  • If you can add personal details without having to scale it up, that’s great! Be careful to avoid information that could be embarrassing or overly personal. (“We’re so glad we got rid of bed bugs in your hotel!” It wouldn’t be good for you)

A variety of review management tools can help you order, collect, and respond to online reviews.

Be careful if you use a third-party tool to request or respond to reviews to ensure that they do not engage in questionable methods for viewing or managing review content.

Review management platforms have recently been criticized by the Federal Trade Commission for “avoiding the collection or publication of negative reviews,” which is in violation of FTC guidelines.

Mike Blumenthal of NearMedia follows up on recent FTC cases and guidelines updates and does a great job explaining them on the Near Media Blog.

Strategies to Ensure a Positive Review File

  • Always respond to reviews (positive and negative): Showing your current and potential customers, business partners, and community members that you care and actually care about what people say can go a long way in building a positive review profile and brand reputation.
  • Get to know your customersNot only does this promote positive communication with your customers, but it also helps you quickly detect false reviews from disgruntled or competitive employees. Knowing your customers also helps you to successfully plan initiatives, promotions and offers that will be popular with your customer base.
  • Make it easy – provide instructions if needed: If your customer base is not tech-savvy or you might have difficulty submitting an online review, help them. Create easy-to-follow instructions that guide them through the process. This can be digital or printed. Bonus points for visual aids and clickable links or scanned QR codes.
  • Encourage honest feedback: Don’t bribe or guilt people to leave a positive review. Encourage them to be honest in their reviews so that you know both your strengths and your weaknesses.
  • Make sure your request is personal: Whether you’re emailing or asking in person, be sure to tell the customer that you know who they are and are interested in their experience with your brand before they ask for a review. Asking how their child’s sporting event is going, or whether the spouse is enjoying their new job, can go a long way in fostering a positive, long-term relationship.

What not to do when looking for local SEO reviews

  • Never stop working on one platformMeet your audience wherever they are, because chances are, if they often turn to Yelp to leave feedback, you have other customers out there looking for information about your brand. You don’t want to confuse people with choices and paralyze their decision, but give them two or three options for review sites.
  • Do not pay for or incentivize reviews: Start. never ever ever
  • Don’t ask people to leave fake reviews: That’s despicable, bad business, and he’ll come back to bite you.
  • Don’t leave fake comments to your competitors: As with asking for positive fake reviews, leaving negative or inaccurate feedback will not do you any good. Just don’t do it.
  • Don’t ignore the feedback you receive: See negative feedback as an opportunity to provide your customers with a better product, service, or experience. Take notes and learn from them, or you are doomed to keep repeating the mistakes of the past.
  • Don’t use a Facebook autoresponder for reviews: People can say, you will lose their confidence.
  • Don’t delete negative comments: Use it as a tool to show current and potential customers that you take feedback seriously and improve your business.

Online Reviews of Domestic Business: The Bottom Line

Why are reviews so important?

A reputation both great and terrible spread quickly. While you don’t want to get a bad reputation, you also don’t want to get lost in the shuffle.

Reviews are a free way to create brand recognition, a reputation for responsiveness and great customer service, positive exposure, SEO benefits, and of course influencing purchasing decisions with potential customers.

Even negative reviews present opportunities. It shows potential customers how to respond or deal with frustrations (all reasonable customers know things can go wrong sometimes) and gives you free feedback on aspects of your business that could be improved.

Use critical reviews to improve your offerings and customer experience. This will show up in your overall review profile over time, and in customer satisfaction right away. If all of your customers hate the coffee in your lobby, change it up.

Remember that online reviews help with the lead, have SEO benefits, show you what your customers really want and expect from your business, tell you which areas of your business have room for improvement, and help increase conversions.


The opinions expressed in this article are those of the guest author and not necessarily those of the search engine. Staff authors are listed here.


New in search engine land

About the author

Erin Jones has been in the digital marketing and SEO business since 2005. She specializes in local SEO, social media and brand reputation. She works at Sterling Sky and is also a faculty member at the local university. Erin is passionate about society and loves helping brands connect with their ideal audiences both online and in person.

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