8 White Hat SEO Techniques To Double Your Search Traffic

Stuck in a cycle of improvements that don’t move the needle?

This post reveals white hat techniques that can double, triple, or even 10 times more traffic than organic search.

Google’s website ranking system includes a series of algorithms designed to give the “best” results.

These algorithms take into account many factors, including the words in the query, relevance, usability of the page, resource experience, geographic location, and settings.

Moreover, the weighting of these factors depends on the nature of the query.

For current topics, modernity carries a significant weight.

For dictionary type definition, page trust and authority play a larger role.

To ensure the algorithms work as intended, Google employs an army of quality manufacturers.

They follow strict guidelines developed by Google to ensure that the algorithm’s output matches set standards for page quality and needs. These instructions are a must read for anyone who is serious about creating a high-performance website.

According to Google, their search algorithm looks at five main factors in determining which results appear at the top of their search results:

  • The meaning of your query.
  • The importance of web pages.
  • Content quality.
  • Ease of use of web pages.
  • context and settings.

By addressing these five factors, you will put yourself in a position to outperform the competition. Here are some specific tips on how to do that:

1. Mobile first

I first started promoting a “mobile first” approach to SEO in March 2015, after dubbing a pending mobile update from Google as “mobilegeddon”.

The name became popular, but on April 21, 2015, the update did not cause as much disruption as expected at the time.

It came to everyone’s attention, however, that the mobile was here and no longer the “future”. Those who did not heed the warning to go mobile later paid the price.

Today, Google is all-in on mobile.

If you are not sure if your website meets the mobile compatibility criteria, log in to your Search Console account and view the mobile usability report.

Google will report mobile issues there, so it can take appropriate action to comply.

2. Claim your business list

Google Business Profile, formerly Google My Business, is a free business listing.

Business Profiles appear in Google Search, Google Maps, and Google Shopping. If your business has a physical location or is traveling with clients, you can create a business profile on Google.

Top 5 Benefits of a Google Business Profile

  1. It’s free advertising – cheaper than paid search and faster than SEO.
  2. Prefer Google Maps/3 packages for geographically related businesses.
  3. An improved profile makes a good first impression.
  4. A good star rating builds confidence and provides social proof.
  5. Ability to check profile performance and gain insights.

As Google continues to improve its ability to deliver superior local results, it is critical to have complete and accurate data in your Google business profile.

This is still an easy win, as many companies have yet to claim their inclusion.

3. Improve your page experience

Google Page Experience is determined by a set of signals designed to measure how users interact with a web page. This measurement exceeds the basic information value.

It uses Core Web Vitals, a set of metrics that measure page load performance, interactivity, and visual stability, as well as mobile compatibility, HTTPS, and intrusive interstitial instructions.

How does page experience affect ranking?

In cases where multiple pages may meet the search criteria for a topic, the page experience is of more importance.

A page that provides the required information still outperforms a page that is less relevant, but the page experience is better.

In short, page experience can be the deciding factor in SERP search engine results.

4. Focus on User Experience (UX)

Google has always encouraged webmasters to make their primary focus on providing a good user experience.

As the algorithm gets “smarter”, sites that do so are in a position to get the most out of it. A good user experience is much deeper than writing clean code.

According to this study from Oxford Journal, “The goal of user experience design in business is to improve customer satisfaction and loyalty through the utility, ease of use, and pleasure offered in interacting with the product.”

For our purposes, your website is the product. The goal is to first define the user’s intent, and then develop a methodology for smooth navigation – one that elicits positive emotions and leads to an overall good experience.

Incorporating user experience best practices is easy. The web is full of forms and advice.

What distinguishes professionals from amateurs is A/B testing.

Each of us has our own biases that will affect how a web page is created.

By running a series of experiments, you will be able to determine what works and what doesn’t, and keep testing until you get it right.

5. Do your keyword research

That’s right – keyword research is still important.

With Google providing less data for keywords, third parties like Ahrefs and Semrush have developed their own keyword tools to fill the void.

However, the way one performs and uses keyword search results has changed, thanks to RankBrain and BERT.

At its core, RankBrain is machine learning. This allows Google to put things in context instead of just relying on metadata strings. Google now understands the nuances of language such as derivation, synonyms, and answers.

BERT is an acronym for Bi-Directional Encoding of Transformers.

The primary goal is to provide better search results for long and conversational searches where prepositions such as ‘for’ and ‘to’ affect query context.

At the time of launch in October 2019, Google expected BERT to affect 10% of all US searches.

The new generation of keyword tools takes this into account by creating relevant data such as main topics, keyword groups, and search objective.

Armed with this information, users can develop contextually relevant content.

6. Have a comprehensive content marketing plan

According to the Content Marketing Institute, 51% of all respondents report that it is more difficult to capture an audience’s attention today than it was just a year ago.

Since content is one of the most important ranking factors in Google, it is important to get it right. Again, this presents a great opportunity for those willing to invest the time to make it happen.

Everyone talks about creating “great content,” but what does that mean?

It’s really about having useful content, finding the right audience, and then reaching that audience.

This doesn’t have to be a difficult exercise. It boils down to empathizing with potential clients and customers. Anne Handley created the following formula to summarize it:

Useful × Fun × Inspired = Creative Content

Great content comes in many different forms. Your comprehensive content marketing plan will include a combination of the following:

  • blogging.
  • Data-driven visualizations (original research).
  • Pictures.
  • Graphs.
  • SlideShare presentations.
  • Videos.

7. Pay attention to on-page optimization

Did you know that Google publishes its search engine optimization start-up guide? You do now.

Despite its name, this guide is a great resource for anyone looking to increase their chances of showing up in Google search results.

The guide covers the main essentials on the page, including best practices for improving:

  1. Page titles.
  2. capes.
  3. Meta descriptions.
  4. Alt text image.
  5. structured characterization.
  6. Page URLs.
  7. internal linkage.

Additional resources to improve on-page optimization:

8. Connecting the supercharging building to all other efforts

The day may come when links are less important to rankings, but that day has not come yet. The key is to get the right types of links.

Links that are relevant to your site. Links that require human editorial review. Types of earned links.

My favorite technique for getting relevant links is to build a resource center. The Resource Center can work on almost any type of website. In addition to attracting connections, a good resource center helps build trust and authority.

Learn about this technique and more by downloading Link Building for SEO: A Complete Guide.

bottom line

Organic search is the inches game. There is no one better way to control SERPs. But it doesn’t have to be overwhelming.

If you only focus on the 8 areas mentioned above, you can double, triple or even 10 times your traffic.

More resources:

Featured Image: goodbishop / Shutterstock

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