Are you a filmmaker or video company looking to improve your search rankings? There are many strategies you can use to get a better SERP ranking. However, only search engine optimization (SEO) delivers long-term results. You can use PPC ads when releasing a movie. But to ensure that users continue to flock to your site, you must use a proper SEO strategy.
More than 60% of online experiences start from a search engine. looking there 4.88 1 billion users, you can’t ignore optimizing your content for search engines. So, what can you do to improve your website for search? What steps can your video company get better in search results? Below is a definitive and complete SEO guide for video companies and filmmakers.
The first step in any SEO initiative for film makers and video companies is to properly optimize technical SEO. Although this may sound technical, you can use readily available tools such as WP Rocket or SMUSH to improve a range of technical elements on your website.
Site and Navigation Engineering
Make sure you have an excellent sitemap file. The file shows the search engine how to navigate your website and find all your content easily. If search engine crawlers can find your content quickly, indexing is easy. Your website must have a proper structure. Since it will include different types of content, make sure at any time that the crawl section of each webpage is less than 4. Linking your web pages can help with this. Ensure that the user can access any page with less than 3 clicks from your home page.
Ensure that your website displays images using modern formats such as JPEG XR and WebP. These new formats can be compressed better than PNG and JPG image formats. This will reduce your website load time, which is a factor search engines use to rank your website. Ensure that your website does not include duplicate content. Google can penalize you for duplicate pages and images.
Site loading time
Another important SEO strategy is to ensure your website is mobile responsive. Google uses a mobile-first approach when ranking web pages. So, you might miss it if your web pages are not optimized for different screens like smartphones, tablets, and iPads. It is estimated that around 75% of people will be accessing the internet using mobile devices by 2025. That is a lot of audiences to exclude, which means you will lose 75% of your conversions, click-through rate, web traffic and revenue if you don’t make your own website Your mobile responds.
Another major SEO strategy that video companies and film makers must implement is user interactions. Users must interact with your content, be it video, text or images. Ensure that users can comment, criticize, or even vote on the content.
User interactions can contribute significantly to your website’s KPIs such as direct traffic, bounce rate, repeat visitors, metrics of dwell time, and click-through rates for target keywords. All of these KPIs contribute to the Quality Score that a search engine assigns to your content. It will affect your performance in the SERP.
Having dynamic, comprehensive, relevant and informative content
Research the keywords properly before bringing up the content. They will help you assess the usefulness of your upcoming content. Keyword research helps you prioritize content, track publishing, and get a top-down view of your web pages.
Does the site have high quality content? Although this may sound trite, one of the essential components of a A successful SaaS SEO strategy is quality content, even for filmmakers and video companies. Ensure that your video company blog uses high quality evergreen content. Otherwise, the ROI from your content will always be low.
After performing a keyword search And create content based on priority, CPC and monthly search volume, publish content on your website. Make sure to update and improve it regularly for search engines. The content is called evergreen if it can be preserved.
Make sure to post comprehensive and informative content. The content must also be relevant. Content on the latest developments is likely to rank better than old news. Below each video or photo, add a descriptive tag explaining what the content is about.
Create backlinks and landing pages for SEO
In keyword research, there are both landing page keywords and content keywords. Landing page keywords are useful in creating an attractive landing page. Make sure your video company website has an attractive landing page. The landing page should contain graphics related to the video and some text based on the keyword. The homepage and landing page should cover the company and what it does.
Every video should have a landing page because videos are unique. However, the landing page must be responsive. A person using a smartphone should have the same experience as a person using a laptop.
The content should also contain backlinks to trusted sites. Search engines rank content with higher backlink quality in the SERP than otherwise dry content. However, make sure the backlinks are live and relevant to the content. Google may penalize you if the backlinks and content are not linked.
Search Engine Optimization is the best way to get a higher SERP rank. Make sure to optimize your content to find your efforts to pay off. Things like backlinks, page load speeds, and mobile responsiveness are vital ranking factors for any website, including video companies and filmmakers. However, technical SEO is more important for the video and film industry. Use the guide above to make sure you rank higher on the search engine results page. Remember that the first 5 organic results on the first page of your SERP calculation account for 67.60% of the total number of clicks. You should do anything possible to rank you there.
Mike Khoreef is a Leading SEO Expert at Nine Peaks Media A B2B SaaS SEO agency that helps software, IT, technology, and startups rank on the first page of Google. Mike gives expert advice on optimizing your company website the right way through performance and off-performance search engine optimization, inbound marketing, conversion rate optimization, search engine marketing and many other online practices.