In the content acquisition market for SEO? Here’s what you need to know

If you’re in the market for SEO content acquisition – buying existing content that already ranks and transferring ownership to yourself or your organization – you are at the forefront of the future of SEOs mergers and acquisitions.

Getting SEO content is a profitable strategy. After making three successful SEO content acquisitions to boost my SEO agency, I learned key lessons about this strategy that every business leader needs to know, regardless of industry.

Why SEO Content Acquisition is a Smart Strategy

Organizations are constantly brainstorming new content ideas targeting the keywords of their choice. The problem is that Google acts as a library that stores these myriad pieces, which makes getting up on the search results page much more competitive.

As it is becoming increasingly difficult to get high rankings for keywords, it is best to buy content that is owned by others who are already ranked. When writing new content, you can’t be sure Google will rank it high enough to make an impact, so getting existing content is the least risky way (ie you know existing content is already ranking well on Google before buying is – are ).

You will generally get more than just content from SEO content acquisitions. To successfully perform the SEO content acquisition process, you need to perform a 301 redirect (which permanently moves a link from one URL to another). The 301 redirect will also transfer any ownership rights in the backlinks, link rights, and authority to the original pages to your website. If the original part was hyperlinked in a main post, readers who click on the article in that main post will now be redirected to is yours website.

Finally, in most cases, getting SEO content is faster than creating original content. Content creation requires brainstorming, planning, drafting, editing, and publishing. Even after publishing the piece on your website, it can take some time for Google to index it before users can find it. When you get existing content, you get something that already has a history. Typically you’ll get the trim ranking at the bottom of the first page of search results or at the top of the second page. They could be in the middle of the first page or above, but the owners have changed industries or are focused and no longer need them. With content upgrades (eg adding something new to every piece or page you get, like a different CTA or extra paragraph), you can move your earned pieces to the top of the rankings.

How to Determine Good SEO Content Gain

I’m not going to pretend that you’ll be able to convince the owners of every piece you want to buy for sale, but offer them the right price (of course, what constitutes the “right price” will vary) and they may end up doing so.

Before you even think about pricing, you should consider three factors to determine if the pieces you are considering acquiring are actually good candidates to acquire.

Factor 1: How much traffic does the piece (or page) receive? The primary metric you should know is the amount of organic traffic that each piece or page you are considering receives. Organic traffic will tell you how many visitors and clicks a piece or page of search results gets.

Even though you don’t own these pages, you can learn about organic traffic via SEO analytics tools. Additionally, you should try to select a file search intent From visitors who click on that widget or page, as well as He writes A piece or page (specifically, whether it is the top, middle, or bottom of a funnel). Pages and trims at the bottom of the conversion funnel are often worth more than trim and pages at the top of the conversion funnel, especially if they are centered around a keyword that commands high bids on Google Ads.

Factor 2: Does the widget have backlinks? When a website links to one piece or page on another, the recipient of that link gets a backlink.

Backlinks are very valuable because they help you build web authority and reach audiences you might not otherwise have. In addition, it is not easy to get backlinks, especially those from reputable websites or publications. You can use different SEO analysis tools to see how many backlinks point to a particular page and where those backlinks come from.

The third factor: Is the content high quality? This last factor is the most subjective of the three. Of course, what makes content high-quality in the eyes of different people will differ, but as a baseline, you’ll need a page that delivers value to your target topic.

Think of it this way: if The content has been written with a deep level of expertise, and determine how much it will cost you to hire this person or an SEO writer to produce a piece with that expertise. If someone big in your field writes the page, it will likely be costly to hire that person or another expert, which means you’d be better off trying to buy that existing page.

How do you weigh these three factors?

You will find that these three factors can have different levels of importance in relation to each other.

For example, a piece might be written by a well-known expert in your field, but it lacks organic traffic. Other times, the piece will be written by an author who is not well known, but who has a high organic hit. You have to judge, but my opinion is that both pieces might be worth paying for.

As for the second factor, you’ll sometimes find that the piece isn’t well written, but it does have great backlinks. Again, this is ultimately your decision, but it’s often worth the purchase. You can always edit the page to get high quality content And Great backlinks.

How you define value will depend on your organization’s needs, but if you approach SEO content acquisitions with the right mindset, you can give your organization a boost to SEO.


Founder/CEO of Rankings.io, a search engine optimization agency that helps personal injury law firms dominate front page rankings.

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