If there’s one thing you can say about Apple these days… it’s that the things they make are fast.
There has never been a more striking example of this than the major “Peek Performance” event that the iPhone maker aired this week.
It was all about speed – from the new mid-priced iPhone SE connectivity, to the massive processing power of the new M1 Ultra chip…things are moving fast in the Apple world.
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Here are the top things announced at the event this week.
The iPhone SE is Apple’s cheapest iPhone, and it hasn’t been updated in a while.
All this has changed.
The new SE features the same design as the previous model and looks like the iPhone 8. But it now features the A15 Bionic chip on the inside – the same chip found in the latest Apple iPhone 13 and 13 Pro.
And that’s not all – Apple also added 5G connectivity for fast data, a bigger battery and a better camera system with smart software powered by that faster chip to bring some serious photo features into the whole experience.
The SE is capable of much better dynamic range, as well as the iPhone 13’s groundbreaking “shooting modes” that allow you to customize how the camera works on your phone.
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The camera is a new unit, with a 12MP sensor and f/1.8 aperture for great low-light photos.
SE is all about compromises, but it’s clear that all the compromises they make are the right ones.
No FaceID – There’s still a home button with TouchID, and there’s only one wide-angle camera module on the back.
But the power is where it needs to be – in the processor and in the connection.
And the big USP is the price – you can pick up one of those for £419 – compare that to the iPhone 13 Pro – with the same processor – at £999.
There was no better tech deal than the new iPhone SE on launch day.
The iPad Air is the middle of Apple’s iPad line — faster than the entry-level iPad, with Apple Pencil 2 support, but without the FaceID you find on the iPad Pro.
That hasn’t changed – but what has changed is, again, the speed. Apple put the M1 chip that powers the iPad Pro up in the air…so you get a great upgrade experience at a much lower cost.
Like the iPhone SE, we’re looking for compromises to keep the cost down – but there’s no compromise on power and performance.
The other thing that has changed is the front camera system.
The new ultra-wide camera on the new Air front allows this new device to support Center Stage – Apple’s video calling software that keeps you and anyone else engaged in the shoot at all times, dynamically…even if you’re on the move.
The Air is a massive upgrade over the standard iPad, but it costs a lot less than the Pro – starting at £569.
new colors for iphone
In addition to the new iPhone SE, Apple has also revealed a new color option for the iPhone 13 variants.
Last year at this time the purple iPhone 12 was revealed… this year they went green. And he brought her, too.
There are two new greens – one for the Regular 13 and one for the 13 Pro. The Regular Color 13 is a little deeper, and features a matte finish on the edges.
The color of the Pro – Alpine Green – is lighter and the edge color is a sophisticated brushed finish.
Of course, the phones do everything regular Series 13 phones do — with smart cameras, a fast chip, and a durable finish.
Mac Studio, Studio Display … and a super-fast chip
Mac Studio and Studio Display were also revealed at the event, targeting those who need the maximum horsepower compared to regular users.
Mac Studio is an all-new form factor for the Mac – it measures 7.7 inches square and measures just 3.7 inches tall. It looks pretty cool, but what’s even cooler is what’s inside.
You can buy it powered by the M1 Max chip that Apple unveiled last year, but there’s now a faster option, the M1 Ultra. Featuring the maximum power, this chip is two M1 Max chips combined together.
It screams fast, and it will get a lot of attention from users who have heavy things to do – be it video, photos, programming or music. It will handle anything you can throw at it without breaking a sweat.
Just to give you some history of how powerful it is, Apple says it’s capable of playing back up to 18 streams of 8K video simultaneously…
Designed to match the Mac Studio, the Companion Studio Display offers a 27in 5K display, a built-in ultra-wide webcam (supporting Center Stage), and an audio system that rivals the best.
It even has its own chip to power these features – built in is the A13 Bionic chip.
Mac Studio costs from £1,999, with Studio Display priced at £1,999.
All new stuff from Apple will hit stores Friday, March 18 — check out the Apple website to learn more.
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