Much before the iPhone, Apple produced another portable device that did not make the industry. The original iPod was launched in 2001 and, along with iTunes, turned the music industry on its head.
Click wheel. Huge track library at your fingertips. Featured ads. Everyone knows what an iPod is, but there hasn’t been a new generation since the 7th generation iPod Touch of 2019, which itself was the first new iPod since 2015.
In the past two years since the last release of the iPod, we haven’t heard anything from Apple about its portable music player line — although it has kept its hand in the audio game with the introduction of AirPods Pro, AirPods Max, AirPods 3, and HomePod Mini during the intervening period.
Visit Apple’s website, and any trace of your iPod, upon first viewing, will appear to have been completely erased.
Where did the iPod go?
Head over to the Apple website and take a look at the main navigation now (Go on, I’ll wait) You will notice that there is no clear category iPod falls under.
I thought ‘AirPods’ could be an option, since there’s a music connection there, but clicking it gave me a submenu that only showed the company’s headphone selection, plus Apple Music.
I didn’t give up so easily though. The TV and the house could be a left-handed place to house the iPod, but clicking again creates another void. The Apple TV and HomePod Mini are the only devices shown here.
There is an “Accessories” option, but there’s still no sign of an iPod here. I end up pressing all the menu options, but nothing that brings me closer to the iPod. There is not even a mention of the popular Apple music player in the main “Store”.
I’m left thinking that Apple may have quietly removed the iPod Touch from sale — a classic move the Cupertino California company likes to make, usually right after a launch event where older generations of products silently retire without mention.
The iPhone XR quietly retired after the launch of the iPhone 13, and I wouldn’t be surprised if the iPhone 11 met a similar fate after the iPhone 14 was announced.
But back to the iPod. I wanted to be precise so I went to the search bar and typed “iPod”, fully expecting to be rejected again. The thing is, I wasn’t.
see you iPod
Here is the iPod Touch product page. Sitting there, waiting, wanting to visit. He just wants to be noticed. And I noticed I did.
Click and yes, you’ll get the full product page for the iPod Touch, price (starting at $199 / £199 / AU$299 for the 32GB model in case you’re wondering) and there’s also an option to buy it.
iPod Touch is available on the Apple website and you can buy it now. Apple doesn’t make it easy to find.
But who wants to buy the 2019 iPod Touch almost three years after its release? The answer is – probably – Hardly anyone.
What does the iPod Touch give you?
The iPod Touch shines with old Apple elegance, with the iPhone 6’s curved design (albeit in a slimmer bezel) with a 4-inch, 640 x 1136 display we last saw on the original iPhone SE in 2016. Home button with Touch ID embedded in it.
The seventh generation iPod Touch runs on Apple’s A10 Fusion chip, which debuted in the 2016 iPhone 7 series. Remember, this iPod was launched in 2019. That doesn’t mean it needs the same power as current iPhones because it doesn’t have On the SIM card and no cellular calling option. It’s Wi-Fi for life here.
However, if you’re on Wi-Fi, you can make FaceTime calls, send text messages via iMessage, monitor screen time, and download most apps from the App Store.
You also get an 8MP rear camera, a 1.2MP FaceTime front camera, a choice of 32GB, 128GB, or 256GB of storage, six color options and a headphone jack. In the box you’ll find a pair of wired Apple EarPods. You have said that this was an Apple retro.
While the technology inside this 2019 device isn’t cutting edge, when it comes to the operating system, there’s a pleasant surprise — the iPod Touch runs on iOS 15 (version 15.4.1, to be exact) — the latest generation of Apple’s operating system.
It originally ran on iOS 12.3 when it was first released, but has since seen upgrades to every major iteration of the software — keeping the media player up to date with the latest features and security updates.
How long can it last?
There’s still some life left in the current generation of iPod Touch as well, especially considering the longevity of its predecessor, the sixth generation iPod Touch.
The latter was launched on iOS 8.4 and its final update brought it to iOS 12.5. That’s four years of major iOS updates, giving the sixth generation iPod a very nice life. Based on that run, the seventh-generation iPod Touch should have at least another year of software updates on the way, including iOS 16, which should be released in late 2022.
2022 could be the last major iPod Touch software update, giving Apple something to think about in 2023. Do you keep forcing software upgrades on a device with very old technology that will likely struggle to run future versions? The iPod line retired forever; Or the launch of a bold eighth generation?
It’s hard to tell now, but it seems like all possibilities are on the table. However, there is hardly any conversation on the Internet regarding the eighth generation of the portable music player, which indicates that Apple may have finished using the popular font. See this space.
I’ve contacted Apple for a comment and will update this article if a response comes in.