Apple has been slow to fill tech support or ‘genius’ roles at some of its retail stores, according to a report from the company. Bloomberg. Employees at some locations have been informed that Genius positions will not be filled after people who previously held these roles leave.


Bloomberg He cites reports from several retail workers, who have suggested that Apple’s lack of employment may be for reasons of cost-cutting or to reduce staff at stores that no longer see the same number of customers after the pandemic.

Apple has not laid off any workers and there is no blanket hiring freeze, but Apple allegedly backed away from verbal job offers for Genius roles in some situations as well as halting hiring.

Despite these reports, there are still Genius roles advertised on Apple’s website, and Apple has declined to comment on the situation.

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