Mattel Films and Warner Bros. About that JJ Abrams’ bad robot will produce live action pictures with Hot Wheels

EL SEGUNDO, CA – (work wire) – Mattel, Inc. (NASDAQ: MAT) and Warner Bros. Pictures today that JJ Abrams’ Bad Robot will be producing Hot Wheels, a live-action animation showcasing the iconic and timeless race car. The throttle action movie will bring to life this beloved multi-generational franchise and showcase some of the world’s hottest and most stylish cars, trucks and motorcycles.

“As the global leader in automotive culture, Hot Wheels has ignited a spirit of challenge in car enthusiasts for generations,” said Robbie Brenner, Mattel Films Executive Producer. “Fans of all ages are now on the journey of their lives with the incredible talent of JJ Abrams’ Bad Robot joining us alongside Warner Bros. Pictures to turn the legendary Hot Wheels IP into a thrilling story for the big screen.”

A 54-year-old brand more connected today than ever before, Hot Wheels is the world’s leading vehicle franchise, representing and uniting all segments of automotive culture. Hot Wheels has established its influence in automotive and pop culture with legendary design and performance through unparalleled collaborations with global leaders in automotive, streetwear, fashion, luxury, entertainment, gaming, action sports and motorsports. Hot Wheels is the #1 selling toy in the world* with over 8 billion vehicles sold.

Peter Dodd, Vice President of Production, Warner Bros. Pictures: “Growing up, Hot Wheels were more than just cars, they were vehicles of our imagination.” “Today, we at Warner Bros. are thrilled to bring this fantasy to the big screen with Robbie Brenner and the creative team at Mattel along with the brilliant minds of JJ Abrams and Hannah Minghella and the team at Bad Robot.”

“Before Hot Wheels became the household name it is today, it was the dream of Elliot Handler, who would invent and build toy cars at his home in his Southern California garage,” said Hanna Minghella, president of Motion Pictures at Bad Robot. that we want to portray in this film.”

Kevin McKeown, Vice President, and Andrew Scannell, Executive Creative Director, will lead the Mattel Films project. Peter Dodd will lead the Warner Bros. project. Pictures. Hannah Minghella and John Cohen will direct Bad Robot.

Mattel Films and Warner Bros. Pictures are also partners in the upcoming movie Barbie. Now in principal photography, the film is targeted for a theatrical release in 2023. The film stars Margot Robbie under the Lucky Chap Entertainment banner and is directed by Greta Gerwig, who wrote the script alongside her husband, Noah Baumbach.

In addition to Hot Wheels, Mattel Films’ development roster features films based on American Girl, Barbie, Barney, Magic 8 Ball, Major Matt Mason, Masters of the Universe, Polly Pocket, Rock ‘Em Sock’ Em Robots, Thomas & Friends, UNO and View Master and Wishbone. Mattel Films is also developing birthday balloonbased on the all-new IP.

Bad Robot has a wide range of movie projects in development under the Warner Bros. deal. Discovery, including SUPERMAN by Ta-Nehisi Coates, ZATANNA by Emerald Fennell and the animated adaptation of Dr. Seuss OH’s popular children’s book, THE PLACES YOU’LL GO with JOHN CHO linked directly. Bad Robot is currently in post-production on the female action thriller LOU starring Allison Janney and Gurney Smollett for Netflix as well as working with director Matt Shukman on a new STAR TREK movie for Paramount.

*Source: NPD Group / Retail Tracking Service, US Dollar Sales, January-December 2021

About Mattel

Mattel is a leading global toy company and owner of one of the world’s most powerful catalog of children’s and family entertainment franchises. We create innovative products and experiences that inspire, entertain and develop children through play. We engage consumers through our portfolio of popular brands, including Barbie®, Hot Wheels®, Fisher-Price®, American Girl®, Thomas & Friends®, UNO®, Masters of the Universe®, Monster High® and MEGA® , as well as as other common intellectual property that we own or license in partnership with global entertainment companies. Our offerings include movie and TV content, games, digital experiences, music and live events. We operate in 35 locations and our products are available in more than 150 countries in collaboration with the world’s leading retail and e-commerce companies. Founded in 1945, Mattel has prided itself on being a trusted partner in empowering children to explore the wonders of childhood and reach their full potential. Visit us online at mattel.com.

About Bad Robot

Bad Robot was formed by filmmaker JJ Abrams in 2001. The company has produced television series such as ALIAS, LOST, FRINGE, PERSON OF INTEREST, WESTWORLD, CASTLE ROCK, LOVECRAFT COUNTRY and LISEY’S STORY, and feature films such as SUPER 8 and STAR WARS : THE FORCE AWAKENS AND THE RISE OF SKYWALKER, STAR TREK, MISSION: IMPOSSIBLE AND CLOVERFIELD PRIVILEGES. In addition to the live-action movie and TV listing, Bad Robot also produces animated projects including Dr. Seuss creator’s reimagining, OH, THE PLACES YOU’LL GO, Charlie Mackes’ beloved picture book, THE BOY, THE MOLE, THE FOX AND THE HORSE and the upcoming Batman animated series: CAPED CRUSADER. In 2018, the company launched Loud Robot, an artist-friendly independent music label, and Bad Robot Games, a new entity dedicated to developing large, original, indie games for mobile, PC, and console devices. The company recently launched an audio division, Bad Robot Audio, in partnership with Spotify to develop and produce original written and unwritten audio content. Bad Robot is located in Santa Monica and can be followed at twitter.com/bad_robot and instagram.com/bad_robot.

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