Apple runs its own MagSafe Battery Pack, players also expect in-game ads

It’s Sunday again, which means it’s time to release another edition of Trusted Commentary Winners and Losers.

This week saw the launch of our review of the Playdate gaming console, while Asus teased Apple’s MacBook Pro line with its new OLED range of Zenbooks.

It’s also been a big week for the speakers, with Razer introducing its second generation Leviathan gaming speakers and rumors of an entry-level one from Sonos.

However, on Sunday, our winning title goes to Apple, leaving PS5 and Xbox gamers stuck as losers. Read on to find out why.

Winner: Apple


This week Apple released an update that increased the charging speed of the MagSafe Battery Pack by 50%.

The battery pack, released in 2021, is designed to magnetically grip the back of the iPhone 12 and 13, giving them an extra boost of power when you’re on the go.

However, the charging speed was previously stuck at 5W. This is about the same speed as the old sockets that were packed with iPhone 11 and earlier.

Firmware 2.7 bumps MagSafe charging speeds up to 7.5W without having to pay for a new battery pack – though, like MagSafe charging speeds, it’s not a quick process. Apple warns that installing the software can take about a week if done through your iPhone.

Regardless, the resulting 50% faster charging is great news for MagSafe users.

While you can still get to a faster 15W charge by attaching the battery pack to a power source via USB-C and using it as a Qi wireless charger, it simply doesn’t have the same convenience as picking up the battery on the back of your iPhone.

The free update means that MagSafe users should be able to extend the battery life on their iPhone without having to keep the charging pack plugged in for too long.

Loser: the players

Xbox Xbox X

This week’s losers are console players after rumors emerged that some free Xbox and PS5 games could soon be played with ads.

According to two separate reports from Business Insider, Microsoft and Sony have begun developing their own systems to advertise in-game brands.

The news first emerged regarding Microsoft, which was said to be building a system that would allow real word products to be advertised within Xbox games, such as billboards at racetracks. The idea is to offer untargeted ads that fit seamlessly into the game world, so as not to alter the experience.

A little less than a week later, we heard that Sony could be working on a very similar concept for the PS5 console – although the idea here is a little different. While Sony can also integrate ads into in-game billboards, the company is said to be looking at rewarding players for viewing ads and promotional content by offering free gifts like skins.

Sony is also considering the idea of ​​cutting revenue – something Microsoft doesn’t expect to do. However, the two companies plan to keep players’ personal data out of the hands of marketers, according to the sources.

It’s important to note that this rumor is only about free games and that introducing ads may allow Microsoft and Sony to offer more free content or even reduce the amount of in-app purchases required from players.

However, in-game ads have not been well received by console players in the past, and no one really wants to look at ads in the virtual world when trying to escape the seemingly endless number here in reality. Globalism.

We’ll have to wait and see how players respond if ads suddenly start showing up in free titles on Xbox and PS5.

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